Social Media Specialist

JOB PURPOSE
As a Social Media Specialist, you will be responsible for developing and implementing social media strategies to enhance our brand presence, engage with our target audience, and drive organic growth. You will be involved in managing multiple social media platforms, crafting compelling content, analyzing campaign performance, and staying up-to-date with industry trends and best practices.
KEY RESPONSIBILITIES

• Develop and execute strategic social media plans across various platforms, including but not limited to Facebook, Instagram, TikTok, LinkedIn, and YouTube;
• Create and publish engaging and relevant content that aligns with our brand voice, objectives, and target audience;
• Monitor social media channels and respond to comments, messages, and inquiries in a timely and professional manner;
• Collaborate with cross-functional teams to ensure brand consistency and alignment of social media efforts with overall marketing and communication strategies;
• Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement;
• Stay up-to-date with industry trends, best practices, and emerging social media platforms, tools, and technologies;
• Measure, analyze, and report on social media campaign performance using various analytics and tracking tools;
• Optimize social media campaigns based on data insights and trends to drive engagement, reach, and conversion;
• Identify and engage with key influencers and brand advocates to expand our social media reach and enhance brand credibility;
• Develop and maintain strong relationships with internal stakeholders, external partners, and vendors to support social media initiatives and partnerships.