About OML:
OML is a global, digital media firm that builds entertainment content with creators for brands and platforms.
OML’s award-winning branded content agency works with 300+ leading brands to develop content marketing solutions that impact pop culture at scale.
OML also manages a talent roster of 90+ comedians, creators, writers, directors, showrunners, and influencers and has created digital branded content with a creator network of over 1400+ artists across the world in 20 countries.
Finally, OML’s original content IP studio packages and produces shows for OTT platforms and has produced 45 scripted and unscripted original shows across genres for television and OTT platforms.
From the beginnings of OML as an artist management agency to the advent of modern-day content marketing, we have helped our clients thrive in the face of disruption while setting trends in talent representation, marketing and sponsorship; inspiring industry change in events and licensing; and helping reshape the digital landscape.
As technology further shifts the balance of power in media and puts more power in the hands of the creator, OML is uniquely positioned to create opportunities for our clients and partners around the globe.
OML is headquartered in Mumbai with teams in Russia & Poland. Its 140-member strong team creates media properties that are relevant to an engaged and connected fan base.
About the role:
OML’s agency team - the Global Creator Network is looking for a Creative Strategist and Copywriter to drive our work at the intersections of all the opportunities that digital branded content represents. The team is tasked with creating content that impacts pop-culture while driving positive results for brands – and the Creative Strategist will have the critical oversight of helping define how brands show up on the newsfeeds and timelines of audiences today.
You will be hands-on responsible for conceptualisation, development and execution of digital marketing campaigns and pitches. Owning brand presentations, being the creative point person on pitches, and collaborating strategically with other campaign team members – you must be able to operate autonomously as required while maintaining creative integrity.
The role requires the ability to dissect briefs; explain and present your point of view; and finally sell and defend your ideas, while remaining open to feedback and constructive criticism. This role is for you if you have a passion for using consumer insights to create bigger, better, and bolder campaigns.
Key responsibilities:
Translate brand brief and strategy into inspiring creative ideas and campaigns to kick off and drive campaigns and pitches
Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, and cultural trends
To break down the brief and approach it strategically - from studying local consumer behaviour to following global media trends and helping create ideas that translate into branded content that brings both organic PR and shares/views for the brand
Work with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach.
Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist
Confident in developing disruptive ideas for the brand - We want you to break the internet
Effectively plan creative solutions all through - concepting, writing and managing campaign output
Solutions and ideas offered for campaigns and pitches should be fact-filled, active and engaging to ensure that the client’s needs are met.
Creatively involved in end-to-end coordination and execution with third party like director, producer and vendors
Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases
Work with the Business Development and campaigns teams to handle creds meetings, client engagement opportunities, etc
Conduct brainstorming sessions with campaign and strategy team, maintaining creative thinking to develop innovative and actionable creative initiatives
Guiding young creatives and helping them upskill and learn
Qualifications and Prior Experience:
5+ years of experience in building creative digital branded content campaigns at a publisher, agency, brand or media house
A keen eye and ear for observation - of both media/industry trends and consumer behaviour
A proven track record of being able to translate consumer insights into 360 brand-led ideas
Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile
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