Assistant Manager- Digital Marketing

Key Objectives:

• Work with the ECOM partners to understand their consumers and drive visibility amongst their loyal databases.
• Work with internal business stakeholders to understand priorities and drive digital campaigns in alignment.
• Driving integrated paid campaigns with an aim of meeting and exceeding revenue numbers month on month.
• Campaign Management – Execution, Analysis & Reporting.
• Should be comfortable with numbers and multi-tasking with end-to-end ownership.
• Delivering regular reports of campaign results, including data analysis and evaluation of KPIs.
• \ Identifying patterns and trends in campaign data sets.
• Stay abreast of digital marketing trends and technologies and experiment with new channels to drive efficient acquisition
• Stakeholder management
• Build regular connect with all functions of the Marketplace Org to troubleshoot problems and drive growth levers & commercial negotiations
• Ensure alignment between relevant internal and external stakeholders on initiatives
• Lead smooth functioning of relevant forums such as Daily Stands ups and Monthly reviews 3) Strategy & Planning
• Develop and support our business strategy in conjunction with the eCommerce leadership team
• Forecast and track commercial goals (topline & bottom line) and specific strategic goals
• Analyze impact of initiatives underway to enhance understanding of the value of various growth levers on the marketplace

Eligibility Criteria and Functional Competencies Required

• 2 to 3 years of experience in managing Paid campaigns on Marketplaces such as Amazon, Flipkart or Myntra. Skills:
• Strong analytical & data interpretation skills.
• In depth understanding of Marketplace paid platforms.
• Understanding of Flipkart Ad portal, AMS, Seller/Vendor Central
• Awareness of attribution models and ability to create a structured approach for RoAS computation