BDM should be able to Maintain & thrive current OEM relationship – Drive revenue from them with consistent enagemnet and also seek opportunities for upselling, cross-selling, renewing, or referring them to other products or services. A BDM needs to have exceptional account management and relationship building skills to provide ongoing support, feedback, and value to the customers, and to ensure their retention and satisfaction. Another core function of a BDM is to generate and qualify leads for new business/product opportunities- mainly new therapy areas.
Incumbent needs to have a proactive and creative approach to finding and reaching out to potential customers. Also, he/she needs to have strong communication and persuasion skills to pitch and present the benefits and solutions of their products or services, and to overcome objections and challenges.
·Achievement of volume objectives along with achievement of key product objectives for both primary/Secondary numbers.
·Successful launch of new products by coordinating with Sales team & drive market penetration activities
·Ensuring periodic validation and maintenance of market data.
·Maintain OEM costumer relationship to ensure continuation of business & also, key corporate customers for our new product launches
·Work with sales team periodically & support them with clinical conversation of Focus products
·Drive Market research/competitor analysis on regular basis
·Work along with sales & marketing teams to develop market for new product launches
·Identify New potential OEM partner & liaison with Global team for their approval & addition.
·Bachelor in/ Engineering / Science
·MBA in Sales and Marketing
·Minimum 7-13 yrs sales experience in Concept Selling/marketing & Business development in Medical Devices
·Willing to travel extensively
·Strong cross functional experience
·Strong Interpersonal skills, with focused People/Customer/Result orientation.
·Strong people management experience of 4-5 Years
·Strong grasp on the market a and understanding around the complexities, competition, customer preferences etc
·Ability to prioritize and execute as per the needs of the business and the current set of challenges
·Strong analytical skills (to understand local markets and customer needs) in order to develop region specific plans, strategies and tactics.
·Ability to quickly revector and improvise the business model if the current model is not yielding desired results
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