Deputy Manager - Portfolio Marketing Communications, BU -Communications

In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in India the largest development center outside Germany, for end-to-end engineering and technology solutions. The Bosch Group operates in India through twelve companies: Bosch Limited – the flagship company of the Bosch Group in India – Bosch Chassis Systems India Private Limited, Bosch Rexroth (India) Private Limited, Bosch Global Software Technologies, Bosch Automotive Electronics India Private Limited, Bosch Electrical Drives India Private Limited, BSH Home Appliances Private Limited, ETAS Automotive India Private Limited, Robert Bosch Automotive Steering Private Limited, Automobility Services and Solutions Private Limited, Newtech Filter India Private Limited and Mivin Engg.Technologies Private Limited. In India, Bosch set-up its manufacturing operation in 1951, which has grown over the years to include 16 manufacturing sites, and seven development and application centers. The Bosch Group in India employs over 30,500 associates and generated consolidated sales of about Rs. 26,827 crores (3.1 billion euros) in fiscal year 2021-22 of which Rs. 24,406 crores (2.8 billion euros) are from consolidated sales to third parties. Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over Rs. 11,782 crores (1.39 billion euros) in fiscal year 2021-22.
Additional information can be accessed at www.bosch.in

Building solutions for a better life. The business area Bosch Building Technologies is a leading international supplier of systems, solutions, and services that enhance the safety of people, buildings, and property, and also contribute to greater comfort, energy efficiency, and sustainability.

Bosch Building Technologies is divided into the international product business and the regional system integration business. Currently, the three product areas of video systems, access control & intrusion detection systems and communication systems as well as the associated cross-sectional functions within the business area are to be set up as an independent unit and then further developed by a new owner as a sustainable core business.

The Portfolio Marketing Communications Deputy Manager is part of the global Marketing Communications team in the Business Unit Communications, Security Systems division (part of The Bosch Group – a leading supplier of technology and services employing roughly 410,000 associates worldwide). The Marketing Communications department is a strong and dynamic in-house creative services team responsible for global marketing communications and brand management for the Bosch Communications, Sound and Audio portfolio covering the brands Bosch, Dynacord, Electro-Voice, RTS and Telex. The diverse product portfolio includes loudspeakers, audio electronics, intercom, public address systems and more – and targets an equally broad audience from musicians to governments to stadiums. Team members are based in Europe (Germany, Netherlands, Russia, Italy, Morocco, Dubai), the US (Burnsville, Fairport), Singapore and China.

The main responsibilities of this position include:

This position is responsible for the marketing communications activities in India for the professional audio brand Electro-Voice (electrovoice.com), covering the portfolio of portable speakers and microphones.In addition, although to a lesser extent, the role is also responsible for installed sound portfolio for Electro-Voice (electrovoice.com) and Dynacord (dynacord.com). Due to the highly digital nature of these brands / portfolios, the role requires a strong skillset in digital channel strategy, end user targeting and content management. The ideal candidate must have a constant pulse on the market, competition and effectiveness of communications, as well as the desire to continuously search and try new tactics and reach beyond our current target audience. This is an intense and fast-moving segment with high expectations for growth.

• Work closely with the local team to ensure effective exposure and impact of the brand, product portfolio, new products, promotions
• Works closely with Regional MarCom to obtain effective marketing tools for their country / market(s)
• Marketing Communications strategy development and execution based on the key objectives for the country
• Includes new product launches as well as existing portfolio marketing
• Manages local budget for creation and execution of marketing activities
• Strong skillset in digital marketing a must
• Skilled in optimization of online and offline communications channels using data and insights
• Ensure an in-depth analysis and understanding of the target audience(s) and personas
• Builds and executes end user targeting techniques to strengthen brand awareness and loyalty
• Works with digital agency for execution of social media and paid advertising
• A passion for music and the MI industry is a strong advantage

• Degree in Marketing or related field
• 5+ years of marketing communications experience
• 5+ years of digital marketing experience managing digital, event and content marketing programs
• B2B experience a must
•   Language(s): English (mandatory), regional languages - added advantage

• B2C experience an advantage
• Proven curiosity for quantitative data analysis for measuring program effectiveness, forecasting and ROI
• Current certifications highly preferred (Google AdWords, Facebook Blueprint)
• Strong communicator
• Ability to develop and execute strategic plans
• Strong time management and planning skills
• Budget and finance skills
• Superior communications skills, particularly in content writing and visual storytelling
• Highly skilled in developing and leading presentations to internal and external audience to communicate digital campaign strategies, measurement / analytics and the steps to optimize the campaign
• Ability to prioritize and execute projects against time and resource constraints
• Ability to identify the appropriate communications tools and channels for the target audience
• Strong understanding of online communications channels and how to use them effectively
• Ability to work with global cross-functional teams
• Ability to travel up to 20% annually visiting key accounts and attend conferences and events as needed