Description
Overview of job EssenceMediacom is seeking a Business Manager-Ecommerce with 3-5 years of work experience who will be responsible for managing the e-commerce media planning & execution for one of the largest CPG clients in India, managing e-commerce campaign operations and execution across marketplaces like Amazon, Flipkart etc. He/she will work as part of an integrated offline + digital team that manages the entire media strategy, planning & deployment mandate for the client in the India market. He/she will lead all campaign operations and reporting across Amazon, Flipkart and other digital platforms in collaboration with internal client team at EssenceMediacom & also the digital + e-commerce team POCs at the client end.At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role This role reports to the Director-Ecommerce 3 best things about the job: 1. Opportunity to work with one of the fastest growing industry 2. Culture of learning, opportunities, creativity, and teamwork 3. Opportunity to work with some of the biggest brands across industries In this role, your goals will be: In Three months:
You will be able to get a decent grip on the business that you are supporting
Work closely with partners/ marketplaces to build plans, AOPs’ & pitches
Develop and advice on campaign strategies for clients across marketplaces, platform and properties, in accordance with brand goals
Ensure consistent and efficient planning, execution, analysis, and optimization of campaigns as per brand’s objectives to ensure stellar customer experience
Review performance of key metrics against set goals, benchmarks and previous performance
Work closely with the internal stake holders / subject matter experts / channel intelligence team to ensure comprehensive e-commerce approach for both media & non- Media
Identify trends, benchmarks and best practices
Support new business pitches and onboarding
Maintain P&L to ensure profitability and optimum utilization of resources for concerned cluster.
In Six months:
You will have started making significant business impact through your understanding, knowledge, and initiatives
In Twelve months:
You would have successfully accelerated this vertical in the agency
What your day job looks like at GroupM:
Drive eCommerce sales through effective and efficient campaigns
Ensuring Client success on listing new products and campaigns
Coordinate with teams across the group on content, execution of brand and e-commerce activities
Mapping trends, reviewing and advising client on campaign success on ecom
Capitalise on the latest marketing opportunities on ecom sites
Support in managing operations for new projects
Gather key insights for performance improvement, developing marketing programs/campaigns
Prepare and present budget and forecast reports
Basic knowledge and understanding of other channels -Amazon/ FK/ marketplaces
