The Strategy & Consulting Global Network SongPractice| Marketing Transformation | Content Strategy and Activation Consultant
Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.
Practice: Strategy & Consulting Global Network SongIAreas of Work:Content strategy, data driven marketing, omni-channel marketing activation | Level: Analyst| Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad| Years of Exp:3+years
Explore an Exciting Career at Accenture
Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?
Then, this is the right place for you! Welcome to a host of exciting global opportunities within onAccenture’s Strategy & Consulting Global Network Songpractice.
The Practice – A Brief Sketch
The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner.
The Content Strategy and Activation Consultant is a mid-level position within the Marketing transformation vertical of Accenture GN Song.
The individual will be responsible for creating, owning, and driving the content strategy and activation agenda for the clients.
The Consultant typically has elaborate experience in developing and leading successful marketing and communications programs, with a focus on content strategy.
The key responsibilities will include the following:
Understand content strategy and activation agenda for the client.
To be able to develop the content based of Marketing Strategy and execution across channels.
Should be able to work with a team of brand strategists, content strategists, copywriters, content writers, graphic designers, and senior creative leaders to implement the strategy and deliver business outcomes for the client.
Implement and optimize SEO strategies (on-page and off-page)
Understanding of content management system like AEM, Sitecore etc.
Key Skills:
A strong understanding of the fundamentals of Marketing.
A strong understanding of the fundamentals of Digital Marketing
A strong understanding of the fundamentals of branding – brand purpose, brand persona, tone of voice, visual language, etc.
An ability to devise customer personas.
An understanding of content strategy frameworks like Hero-Hub-Hygiene, theme-based framework, etc.
An understanding of Influencer Marketing, Native Content Marketing and UGC Strategy.
An ability to use outputs from Social Listening tools to tailor the content strategy.
An understanding of key digital metrics like reach, impressions, engagement rate, etc.
The ability to use insights from channel data to tailor devise the channel-specificapproach.
An understanding of copy, content, and design and E2E content supply chain.
A thorough understanding of content trends on various social platforms
An ability to work closely with brand strategists, copywriters, content writers, graphic designers, and senior creative leaders.
An understanding of on-page SEO & keyword research.
Strong storytelling skills
In addition,to excel at the role, you will also need to have.
Be adept at workingin a fast-paced dynamic environmentboth on offshore and onshore locations.
Strong communication and presentation skills to share the perfect pitch with key stakeholders.
Strong client handling skills to develop, manage and deepen relationships with key stakeholders.
Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering.
Read about us.
Blogs
Your experience counts!
MBA from a tier 1 institutewith preferably bachelor’s degree in marketing, journalism, communications, or a related field
Overall experience of 3+ years with at least 2 years of developing and executing data driven content marketing across channels. Agency experience is an added advantage.
Proven experience in leading the development of content for different channels to execute integrated marketing and communications plans
In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization
Experience in working with middle to senior management levels within existing organization / client organizations.
Experience in working across multiple industries.
What’s in it for you?
An opportunity to work on transformative projects with key G2000 clients
Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
Ability to embed responsible businessinto everything—from how you service your clients to how you operate as a responsible professional.
Personalized training modules to develop yourstrategy & consulting acumen to grow your skills, industry knowledge and capabilities
Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
About Accenture:
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com
About Accenture Strategy & Consulting:
Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edgeexpertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers
Accenture Global NetworkSong | Accenture in One Word
At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.
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