The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Consultant
Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.
Practice: Strategy & Consulting Global Network SongIAreas of Work:MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Consultant| Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad| Years of Exp:5+years
Explore an Exciting Career at Accenture
Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?
Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture’s Strategy & Consulting Global Network Song practice.
The Practice – A Brief Sketch
The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner.
The key responsibilities will include the following:
Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools
Conduct vendor assessment, client’s MarTech/ AdTech capability assessment.
Provide recommendations on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack
Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape.
Partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.
Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space.
Other skills-
Excellent oral and written communication skills
Creating and maintaining client relationships
Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies
Proficient in marketing research and analysis
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MBA from a tier 1 institute with a degree in marketing, economics
Proven working experience (5+ years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.)
Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) and advertising technologies (with hands on) and ability to apply technology know-how to better how our clients reach out to their customers.
Experience in implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms
Deliver and execute on technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform
Preferrable: Experience in AdTech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and Appsflyeralso beneficial. Working knowledge of ad serving tools, programmatic channels
Understanding of data structures and hands on experience on Mar-tech/ Adtech tools such as Adobe campaign, Marketo, Adobe Experience Cloud, Pega decisioning, SFMC, CDP, tag management platforms (GTM, Launch, Tealium etc.), DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub.
What’s in it for you?
An opportunity to work on transformative projects with key G2000 clients
Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
Ability to embed responsible businessinto everything—from how you service your clients to how you operate as a responsible professional.
Personalized training modules to develop yourstrategy & consulting acumen to grow your skills, industry knowledge and capabilities
Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
About Accenture:
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With- 800,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com
About Accenture Strategy & Consulting:
Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edgeexpertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers
Accenture Global Network Song | Accenture in One Word
At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.
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