Manager Music Communities and Culture India

At Spotify, we’re focused on providing the right music for every moment. We’ve connected millions of people to their favorite songs and built a service that people use to discover and share music they love! We’re currently in over 184 markets and growing fast!
This role is responsible for formulating Spotify’s strategy for its ‘right to play’ in the fandom space and to connect with communities across genres and interest groups - on app, on digital platforms, and on-ground. You will also support the execution of these programs by working closely with external partners and internal teams, both locally and internationally.
You are someone with a successful track record of building communities, is an experienced marketeer, has a deep understanding of Indian consumers, is an outstanding team-player and has a passion for music. Most importantly, you have fun at work and the desire to be creative and make a positive impact on the music industry as a whole.

What you'll do

• Expand Music Communities by identifying culture/trends in listeners.
• Take the lead in building the organizational understanding of cultural trends, music genres and music consumption trends in the Indian market
• Build cross-functional music programs of Spotify around these genres and trends
• Lead the outreach and engagement with the community for these genres and interest groups
• Quantify and analyse music fandom (artists, genres, languages etc.)
• Develop insights into fan behavior, trends, etc. In the Indian market
• Devise ways to leverage fandom to drive listenership growth - 'The Fandom led Growth Flywheel'
• Leverage Spotify global fandom resources to Engage and grow fan communities
• Build the partnerships' strategy for a deeper connect with the Indian music fans and music culture, through music events and other live spaces
• Create and Build fandom monetisation opportunities: Listeners/ Subs and Brands
• Build and implement initiatives to engage across artists, fans, and Spotify - leverage fandom to drive subs revenue in the India market
• Work with sales teams to help advertisers engage deeper with music and fans.
• Prepare proposals for customized creative solutions
• Prepare business case (analytics, metrics etc.) for brands to associate with Spotify’s existing IPs/ properties and ensure implementation of these solutions.  Prepare post-evaluation of these solutions
• Create fandom monetisation opportunities: Brands
• Work with sales teams to help advertisers engage deeper with music and fans.
• Prepare proposals for customized creative solutions
• Prepare business case (analytics, metrics etc) for brands to associate with Spotify’s existing IPs/ properties
• Ensure implementation of these solutions; prepare post-eval

Who you are

• Maximum of 10 years of experience in marketing, music and/ or other consumer facing roles
• You have a successful track record of delivering user growth through building communities in India
• You have experience in marketing, and have a deep understanding of digital and content marketing
• Solid understanding of the Indian music ecosystem. You have great attention to detail and the ability to see the end game of each business opportunity
• Strong analytics, presentation and communication capabilities
• Experience working in a dynamic, ever-changing environment with a track record of results and a collaborative approach, working with all levels of management (externally and internally) and communicating cross-functionally in a structured and clear manner to influence outcomes
• Strong propensity to take initiative and grow with change

Where you’ll be

• This role is based in our Mumbai office.