Marketing Manager

Job Title: Marketing Manager

Location: Trichy, Tamil Nadu

Position Summary: We are seeking a highly motivated and experienced Marketing Manager to lead our marketing initiatives. The ideal candidate will be responsible for developing and executing a marketing strategy that enhances brand awareness, engages our target audience, and drives customer acquisition and retention. This role requires a blend of creativity, analytical prowess, and leadership skills, as well as the ability to thrive in a fast-paced environment.

Key Responsibilities:

• Develop and implement a cohesive marketing plan to increase brand awareness and market share.
  
• Lead and coordinate marketing campaigns across various channels, including digital, social media, print, and events.
  
• Analyze market trends and customer insights to identify opportunities and challenges, adjusting strategies accordingly.
  
• Manage the marketing budget and ensure that all marketing activities deliver a high return on investment.
  
• Collaborate with sales, product development, and customer service teams to align marketing strategies with company goals.
  
• Supervise and mentor the marketing team, fostering a culture of continuous improvement and innovation.
  
• Oversee the creation of marketing materials, from website banners to hard copy brochures and case studies.
  
• Monitor competitors’ marketing activities and adjust strategies to maintain competitive advantage.
  
• Report on the effectiveness of marketing campaigns, making data-driven decisions to guide future marketing initiatives.
  

Essential Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
  
• Proven experience as a Marketing Manager or similar role, with a minimum of 5 years in a leadership position.
  
• Strong understanding of traditional and emerging marketing channels.
  
• Ability to think creatively and innovatively.
  
• Analytical skills to forecast and identify trends and challenges.
  
• Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.
  

Skills Required:

• Excellent communication and interpersonal skills.
  
• Strong leadership and team management abilities.
  
• Proficient in marketing research and statistical analysis.
  
• High competence in project and stakeholder management.
  
• Expertise in various marketing platforms, channels, and best practices, including social media, email marketing, and digital marketing.
  

Additional Requirements:

• Willingness to travel as required.
  
• Knowledge of the local market and consumer behavior in Trichy.
  
• Previous experience in the HR/Recruitment industry is a plus.