This is an opportunity to join a talented, fun team as the day-to-day influencer marketing lead on a dynamic mix of top FMCG, beauty & lifestyle brands. As at Edelman, our clients have a passion for innovation across all marketing touchpoints, developing and executing social-by-design, earned-at-the-core programming across communications, influencer, social digital and experiential. As the influencer marketing lead on this account, you will drive influencer strategy and guide clients and your team on how to maximize the power of talent, while partnering with creative, production and analytics on integrated campaigns for iconic brands. This role will require you to think differently and work collaboratively with both internal and external partners across our core disciplines of earned, social, influencer, experiential, paid, analytics, production and strategy.
Responsibilities:
Lead influencer partnerships across all tiers of talent, branded video content, social platforms and digital media
Prospecting, negotiating and closing influencer deals to support and fulfill the strategic objectives of the client
Build relationships and provide daily strategic counsel with clients across multiple brands
Can create and manage the implementation of fully integrated, cross-channel influencer campaigns that are built to earn consumer attention and drive consumer action through the funnel helping to improve bottom line impact for our clients.
Have proven leadership skills with the ability to grow a team by way of motivating, coaching, consistently providing feedback, and most importantly, leading by example and working with all teams to ensure campaign success
Love both pop-culture and its infusion into the consumer brand ecosystem
Relentlessly seek, share and adopt ideas and best practices in and outside the agency
Qualifications:
Atleast 6-7 years of work experience with exposure to and working on influencer partnerships for PR.
Strong understanding of social media, influencers, content creators and the larger Influencer Marketing ecosystem. Influencer and talent agency contacts at both senior and junior levels required
Knowledge and experience working across all tiers of influencers (micro, mid, top tier and traditional experts) and nuances of working with each
Proven ability to work with clients and manage teams to create strategic and creative influencer campaigns that deliver on KPI’s and drive ROI
Knowledge of best practices, tech platforms, tools and processes for influencer marketing
Understanding of integrating influencer work across teams (ideally with paid, earned, owned, creative etc.)
Experience managing teams, clients and campaigns, establishing goals and ensuring project deadlines are met
Exceptional collaborator who can work across practices
