Sr. Manager Marketing

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Job Purpose:

The role will be responsible for leading on uncovering customer (Health Care Professionals) insights, using strategic

market data and analysis to support the development of the brand/molecule strategy. They will be responsible for

supporting the life cycle planning (strategic and marketing), messaging development, implementation, and execution

of tactical plans, integrating cross functional partners and relationship management (internal and external) for

successful marketing solutions in alignment withs global and affiliate strategy and adhering to the compliance

guidelines. Be an expert in the related therapeutic area” and “Act as a leader within the company.

Key Responsibilities:

Affiliate brand strategy and planning: Study market dynamics, competitor information and sales force

capabilities for a particular brand; Understand corporate philosophy for brand. Devise a plan to implement

the global brand strategy in India.

· Brand planning & budgeting: Plan brand strategy based on forecast received from finance and operations;

decide the segment of customers to be approached; identify how the brand can impact the target patient;

decide strategy for brand promotion; define size of opportunity; assess resources and ROI, identify

stakeholders; make relevant communication plans for relevant stakeholders. Update and monitor plan as per

requirements, conduct brand health awareness surveys.

· Sales Planning: Plan target no. of patients; segment current customers to decide the sales plan; tailor brand

messages and programs as per plan; propose a budget for marketing activities like programs, sponsorships,

sales team contests, Track marketing budget.

· Brand & promotional material design: Prepare templates for communication based on product messaging

strategy while adhering to compliance guidelines; liaison with vendors to design look and feel of the

promotional material; partner with regulatory and supply chain to administer import materials in line with

regulatory requirements, coordinate for storage and delivery; Provide input strategy and communication

plan to sales operations; decide call frequency and targets with sales operations.

· Team capability development: Train field force on message communication; track and reinforce message

retention; partner with training team to update brand content; partner with medical to improve skills of sales

team; roll-out of new communication material to sales force; work with sales heads to conduct Leadership

summit and other team meetings.

· Customer Engagement: Drive both Lilly and External engagement programs; Plan customer engagement

programs in consensus with sales team; track execution of programs; Strengthen relations with customers.

generate customer insights through various forums; facilitate interaction of top customers with Lilly

leadership team; Interact with other affiliates for relevant programs e.g. international speaker tours.

coordinate with National congresses and other organization committees to plan Lilly participation, plan and

conduct media programs through various agencies; organize for patient awareness programs.

· Channel management: Plan and execute support programs through vendors; Drive monitoring, auditing and

training of vendors; Design and monitor execution of retailer and paramedic awareness programs; work with

supply chain for sample procurement, allocation, distribution and claim settlement.

· New product launches: Identify and analyze the opportunity size and potential of new brand in the market

with the help of Market research team and available secondary data; Develop and understand the.

competitor landscape and market conditions; Prepare a launch plan and review with Marketing leadership to check launch readiness; Ensure smooth launch of the product as per the plan.

· Compliance Accountability: Accountable for executing job responsibilities within the compliance framework, understanding and executing against internal and external requirements (i.e. country regulations, Industry Association/Code) and Lilly policies/procedures (i.e. Red Book, relevant internal guidelines), while proactively leveraging Speaking Up resources when necessary.

Core Capabilities/Skills:

· Strong analytical and strategic thinking skills

· Focus on prioritization, results and improvement

· Demonstrate courage and integrity

· Think creatively, try new ideas and apply learnings

· Anticipate, embrace & adapt to change

· Expect and act with speed & simplicity

· Disciplined in Execution

· Planning and Organization

· Collaboration and Teamwork

· Good interpersonal and communication skills

· Effectively use IT tools such as MS- Excel, Power point and project management

· Ability to travel frequently : 20-30% of the time.

· May require to work on external meetings in the evening / weekend

Qualifications & Experience Required:

Bachelor’s degree. Advanced degree (MBA, M. Pharm, or equivalent) is preferred.

· 4-7 years’ experience in Brand Management preferably in pharma industry is a requirement for Senior Brand

Manager role.

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( Lilly_Recruiting_Compliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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