Marketing Executive

We are a dynamic company in the furniture industry, committed to delivering high-quality products and exceptional customer service. We are looking for a talented and driven Marketing Executive to join our team and help us grow our brand presence.

Role Overview:

• As a Marketing Executive, you will be responsible for planning and executing marketing campaigns, conducting market research, managing customer relationships, and analyzing data to improve our marketing efforts. You will also play a key role in our digital marketing strategies, email marketing campaigns, and public relations activities.

Key Responsibilities:

• Advertising Campaign Management: Plan, implement, and monitor advertising campaigns to ensure they meet the company's objectives.
• Market Research: Conduct market research to identify trends, competitors, and opportunities.
• Competitive Analysis: Analyze competitors and market trends to inform strategic decisions.
• Customer Relationship Management (CRM): Manage CRM systems to improve customer satisfaction and retention.
• Communication Skills: Utilize excellent written and verbal communication skills to create compelling marketing content.
• Data Analysis: Use tools like Google Analytics to track and analyze marketing performance.
• Social Media Account Moderation: Manage and moderate social media accounts, including scheduling posts, handling comments, and direct messages.

Specific Marketing Channels:

• Digital Marketing: Implement and optimize SEO, SEM, content marketing, and social media marketing strategies.
• Email Marketing: Design and execute email marketing campaigns to engage and nurture leads.
• Public Relations: Manage public relations efforts to enhance the company's image and reputation.
• Content Marketing: Create and distribute engaging content, including copywriting and storytelling.

Additional Skills for Furniture Industry:

• Understanding of the Target Audience: Identify and understand the preferences and needs of our target audience.
• Knowledge of Furniture Trends and Styles: Stay updated with the latest trends and styles in the furniture industry.
• Experience with Visual Marketing: Utilize photography and videography skills to enhance marketing materials.
• Experience with E-commerce Marketing: Develop and implement e-commerce marketing strategies to drive online sales.
• B2C Marketing: Focus on business-to-consumer marketing strategies to attract and retain customers.