Performance Marketing Manager
Full-time
Company Description
We are an award-winning global creative organization and our public relations firm focused on building influence to deliver meaningful impact on business and the world.
We are strategists, storytellers and creators.
We are a global collective of modern communicators who are building the brands and leaders of tomorrow. Our business is making our clients – of all shapes and sizes – more influential. And our passion is shaping and evolving – with every step we take – the public relations industry and what we can accomplish.
Job Description
The role Performance Marketing Manager will lead the implementation and development of the channel, maximizing customer growth at cost-effective levels. Reporting to the Director, the successful candidate will also integrate cross-functionally, regularly liaising with other teams within Media Strategy & Analytics and the wider business org.
Responsibilities
· Own the strategy and performance of the paid social and paid search channel through end-to-end management of strategy, execution, optimization and insight generation
· Lead Social media and Google Media-buying across all territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus
· Work closely with the planning teams to recommend effective growth strategies and budget
· Effectively collaborate with other teams and internal stakeholders and clients
· Lead Social innovation within the team, keeping abreast of market trends and developments, identifying new platforms, tech and audiences to drive our Social offering forward
· Clearly communicate Social performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency
Qualifications
· Experience with a track record of delivering success in a similar role Solid understanding of Social and Google Ads landscape.
· Experience using Google and Facebook, Twitter, Snapchat, LinkedIn, Tiktok ad platforms is essential.
· Experience leveraging other social platforms would be a bonus.
· Highly numerate and comfortable using excel to both run campaign analysis and provide recommendations with demonstrable experience driving growth through testing and analysis.
· Proven experience with Direct Response paid social campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.
· Strong appreciation of the marketing funnel, and the relationship with specific tactics.
· A problem solver at heart, interested in working in a fast-paced environment, with excellent troubleshooting and QA skills.
· Strong attention to detail.
· Ability to multi-task with effective resolution management in a fast-paced, growing environment.
· Must be a self-starter who is comfortable working autonomously on campaigns and other relevant projects.
· Possesses strong business writing skills and able to produce high quality documents.
· Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritize tasks.
· Exhibits a high level of attention to detail.
· Possesses strong interpersonal skills, particularly influencing and listening skills.
· Is a confident and articulate presenter.
· Possesses the requisite Project Management skills required to ensure seamless standards of service and delivery.
· Possesses strong software skills that support the delivery of high quality client facing documents.
Job Location
Performance Marketing Manager
Beirut, Lebanon * Full-time
