B2B Digital/Online Marketing Manager

Who We Are:

GoSaaS is a global leading Oracle partner specializing in the implementation of SaaS solutions. We are headquartered in the USA with additional offices in Canada, Malaysia, Pakistan and India. Our consistent ranking among USA's fastest-growing companies and Fortune 5000 recognition for three consecutive years attest to our commitment to innovation and customer satisfaction. We specialize in on-premises to cloud migrations, configurations, customizations, and integrations of Oracle Cloud for medium to large enterprises in the life sciences, semiconductor, and high-tech manufacturing industries.

We are a team of passionate engineers focused on developing the next generation of products and solutions in collaboration with our customers. We provide a challenging and supportive environment where employees can nurture and grow their careers.

Job Title: B2B Digital/Online Marketing Manager

We are seeking a driven and analytical B2B Digital/Online Marketing Manager to lead the development and execution of our digital marketing strategies. This role will be crucial in driving lead generation, increasing brand awareness, and strengthening our online presence within the SaaS industry. If you have a strong understanding of the B2B buyer journey, expertise across various digital channels, and a talent for data-driven optimization, we'd love to hear from you.

Your key responsibilities include:

• Strategic Planning: Design and implement comprehensive digital marketing strategies that align with overall business objectives, focusing on generating qualified leads within the SaaS sector.
• Channel Management: Oversee all aspects of our digital presence, including search engine optimization (SEO), search engine marketing (SEM/PPC), content marketing, social media marketing, email marketing, and website optimization.
• Lead Generation and Nurturing: Develop and execute targeted campaigns designed to attract and engage high-potential B2B leads, nurturing them through the sales funnel.
• Analytics and Reporting: Establish key performance indicators (KPIs), track and analyze campaign performance, and provide actionable insights to optimize results continuously.
• Collaboration: Work closely with sales, product development, and other marketing teams to ensure a seamless message and cohesive customer experience across all touchpoints.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years of proven experience in B2B digital marketing, ideally with a focus on SaaS products or services.
• Deep understanding of SEO/SEM principles, content marketing strategies, social media best practices, and email marketing automation.
• Strong analytical skills with experience in web analytics platforms (e.g., Google Analytics) and marketing automation tools (e.g., Marketo, HubSpot, Pardot).
• Excellent project management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• A results-driven mindset with a passion for continuous optimization and growth.

Nice to have:

• Experience with lead scoring and nurturing methodologies
• Familiarity with ABM (Account-Based Marketing) strategies
• Working knowledge of marketing design tools (e.g., Adobe Creative Suite)

What We Offer: 

At GoSaaS, we invest in the personal development and growth of every individual because we know that our success is built on the drive and passion of our people. 

Key benefits that we offer to our people include: 

• Above market base salary 
• Bi-annual increments 
• Annual bonus 
• Fuel allowance
• Internet allowance
• Comprehensive medical benefits 
• Generous provident fund contribution
• Company sponsored snacks
• Ongoing training and professional development
• Challenging and exciting work

To learn more about GoSaaS, please visit: https://www.gosaas.io/