Senior Content Strategist

About Our Client:
Our client is a global frontrunner in championing skilled behavior change in the workplace. Established in 1992, their unwavering mission has been to revamp businesses by cultivating skills and habits that ensure the safety, health, and productivity of workers. Over the span of our 30-year legacy, they have forged solid partnerships with premier companies globally and prominent health and safety bodies.

What We're Looking For:
Our client is looking for a B2B Sr. Content writer who will work with the Marketing Team. The Content writer will focus on creating content for landing pages and blogs. You will focus on writing all marketing copy and maintaining our identity & brand voice across all copy, providing support across all campaigns, marketing, and SEO. We work in B2B market only and offering multiple SaaS products and services in the Health and Safety, Compliance and Ergonomics.

Responsibilities:

• Write editorial and technical product descriptions that reflect the brand's tone of voice.
• Write all copy with SEO best practice in mind.
• Carry out keyword research to guide your content creation.
• Working closely with the marketing team to write engaging copy, which will be used across all marketing communications.
• Reinforce brand identity through a strong and consistent tone of voice across all marketing content.
• Provide engaging, concise, and functional descriptions for a range of products and services across the website and social media.
• Contributing to the onsite and offsite blogs and other editorial assets as needed.

Eligibility Criteria:

• The person should be able to create content in UK English at expert level.
• 3-4 years of experience working with UK-based clients.
• Full knowledge of SEO requirements to write engaging content.
• Able to handle WordPress backend for drafting and publishing content.
• Strong attention to detail to ensure accuracy of content.
• Innate knowledge of the product and business.
• Excellent spelling and grammar skills required.
• Experience in a B2B copywriting role.

Benefits:

• Market competitive salary.
• Annual performance-based increments and bonuses.
• Health insurance.
• Life Insurance, and more.

About HR Ways:
HR Ways is a Technical Recruitment Firm helping software houses and IT Product companies Internationally and Locally to find IT Talent. HR Ways is engaged by 150 + Employers ranging from the worlds biggest SaaS Companies to the most competitive Startups. Find out more at www.hrways.co