Sr. Paid Advertising Specialist

Client company introduction:

Our client company is a salesforce partner that specializes in digital solutions for clients across Private, Government and Non-Profit sectors that drive process improvement, automation, improved data integrity, and operational capability and provide better customer experience.

Position: Snr. Paid Advertising Specialist

Job description:

We are looking for a passionate, diligent, ambitious, and reliable Snr. Paid Advertising Specialist to join us. We are offering a full-time position (Karachi Office), excellent working conditions, and career progression, working closely with the Director and CEO!

What is the role?

We are seeking a highly motivated and experienced Paid Advertising Specialist to develop, implement, and manage our digital marketing campaigns across various online channels. The ideal candidate will have a strong understanding of digital marketing strategies, excellent analytical skills, and a proven track record of achieving results.

Key Responsibilities:

• Develop and implement comprehensive paid advertising strategies across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.

  
  

• Conduct thorough keyword research and analysis to optimize campaign performance and maximize ROI.

  
  

• Create compelling ad copy and visuals tailored to target audience demographics and behaviours.

  
  

• Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and conversion rates, and make data-driven adjustments as needed.

  
  

• Manage advertising budgets effectively to ensure campaigns meet objectives within allocated funds.

  
  

• Stay updated on industry trends, best practices, and algorithm changes to continually optimize campaign performance.

  
  

• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to identify and implement improvements.

  
  

• Provide regular reports and insights to stakeholders on campaign performance and recommendations for optimization.

  
  

• Identify and explore new advertising opportunities and channels to expand reach and drive growth.

  
  

• Stay informed about legal and regulatory requirements related to paid advertising and ensure compliance in all campaigns.

  
  

• Continuously monitor competitor advertising activities and market trends to identify opportunities and threats.

  
  

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).

  
  

• Proven experience in digital marketing, with a strong portfolio showcasing successful campaigns and outcomes.

  
  

• Proficiency in digital marketing tools and platforms such as Google Ads, Google Analytics, social media management tools, and email marketing platforms.

  
  

• Strong understanding of SEO best practices and experience with SEO tools.

  
  

• Excellent written and verbal communication skills.

  
  

• Creative thinking and problem-solving abilities.

  
  

• Strong analytical skills and the ability to interpret data to drive decisions.

  
  

• Highly organized, with the ability to manage multiple tasks and deadlines effectively.

  
  

• Up-to-date knowledge of digital marketing trends and best practices.

  
  

Preferred Qualifications:

• Google Ads and/or Facebook Ads certifications.

  
  

• Experience with marketing automation platforms.

  
  

• Graphic design skills or experience working with design teams.

  
  

• Knowledge of HTML/CSS for email marketing and website editing.

  
  

• Previous experience in co-working space.

  
  

About HR Ways:

HR Ways is a Technical Recruitment Firm helping software houses and IT Product companies Internationally and Locally to find IT Talent. HR Ways is engaged by 150 + Employers ranging from the worlds biggest SaaS Companies to the most competitive Startups. Find out more at www.hrways.co