Senior Media Planner

About dentsu international:

Dentsu is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

We create world-class solutions and services that unlock new opportunities for growth and business transformation across the entire customer journey. In a world of complexity, we offer simplicity through consistent, world-class services and integrated solutions.

You can learn more about us here: https://www.dentsu.com/ae/en

Your role

Job Title: Senior Media Planner, Media, Carat, dentsu

Work Location: KSA, Riyadh

Job Level: Executive

Job Type: Full-time (Hybrid)

Travel required: Limited, occasional

Your role:

The Media Planner is an important member of a broader Strategy team, which pursues and activates against meaningful insights with the goal of driving measurable results. The Media Planner’s key skills-set includes deep analytical skills, math proficiency, significant creativity, a solid understanding of consumer behaviour, strong negotiation skills and great attention to detail.

 Your Key responsibilities:

• Gather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs
• Analyze media alternatives and make recommendations as to how to best allocate the advertising budget. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level and budget.
• Work closely with account, creative, consumer insights and other senior media partners.
• The planner must also ensure that media objectives, strategies and executional guidelines are clearly communicated to media buyers.
• Develop multi-media media plans
• Present plans to the client brand group, with assistance where necessary of more Sr. media team.
• Maintain strong relationships with media suppliers and stay abreast of market conditions.
• A firm understanding of marketing objectives and strategies, the consumer – product relationship, creative strategy and consumer – media relationship.
• Campaign maintenance ensuring quality control and adherence to overall media plan objectives
• Utilization and knowledge of syndicated media, research, and other data resources
• Assist in developing budget allocations across media, media mix scenarios, resulting in strategic and effective media plans
• Good understanding of client’s business and competitive landscape
• Active participation in account status meetings.
• Develop/assist with development of POVS
• Preparation of client media performance documents
• Engaged in optimization of online campaigns.  Maintains vigilance around vendor commitment
• Active participant to the overall billing process - responsible for collecting and inputting data
• Attendance and active participant in mandatory training sessions

Skills and Qualifications:

• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
• 2-4 years in Media 
• Strong written and verbal communication and presentation skills
• Demonstrated experience in negotiating
• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
• Ability to effectively utilize media research and reporting resources
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

What can we offer you

• Competitive financial package and annual bonus
• Family medical insurance
• Flexible work environment
• Internal mobility and regional exposure across MENA
• Highly diverse, multicultural & collaborative team spirit  

Excited about the Role? 

Please apply online by clicking on “Apply” below. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system and we will match your profile to suitable future vacancies.

You will be able to access your status update through the candidate tracking link.

Thank you for your interest and application. Should you require additional information, please contact Shahdan Zahran, Regional Talent Acquisition Lead at [email protected]

Dentsu International is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global clients, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you! Therefore if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.