What is the difference between Customer Satisfaction and Customer Loyalty?

In general the differience is as follows :

1. ur product & service is meet ur customers expectations that leads to Customer Satisfaction.

2.ur product & service exceed ur customers expectations to be better than what they expect that leads to Customer Loyality .

Cutomer Satisfaction leads to Customer Loyalty.   The more satisfaction from the customer the more loyalty will come from his or her side.  It will also attract more customers,  because this customer will tell all his or her friends about the company's service.

Customer satisfaction enatails series of activities intended, aimed at or directed or tailored toward ensuring that customers get the most pleasant & desirable experince in purchasing products while customer loyalty entails series of activities intended to or devorted towards ensuring that the company's products & brand image are stationed in the minds of the customers, customers recognise your product out of various prodcts in thebmarket, customers completely adhere to, trust & affirm to your products and that customers only buy from you due to your credibility & performance

customer satisfication is ameasurement of a customers attitudes towards aproduct or aservice provided while customer loyalty is aset of behaviors and attitudes that acustomer exhibts that demostrate loyalty to aproduct

customer satisfaction is determinant of quality of service rendered to the customer meeting the customers expectancy while loyalty is making the customer to continuously patronizing the company because of the kind of services he/she received.

customer satisfaction helps you to solve problem between customers and identify good customers that can became your real customers while customer loyalty is when a customer bay something and you offer to him or her and e choose you as his best customer.

customer satisfaction: the means customer the product and anther product  to meet the want

 

but when talking about customer loyalty

the customer cant be used other product 

customer satisfaction is a measurement of the customer's attitude toward a product while customer loyalty is a set of behaviors and attitudes exhibited by customers to show loyalty to the product.

When we meet the needs and expectations of the Client, it brings satisfaction. However in this manner, I call it a transactional relationship, the customer is with us as long as we continue to meet his needs and the day someone else can do it better or cost effectively the customer is gone.

When we meet and exceed the customer expectations consistently and repeatedly that brings in Delight and eventually loyalty. Competition will find it hard to take such customers away even if they were to offer product/service at a price less than ours.

"A DIFFICULT CUSTOMER IS ALWAYS A POTENTIAL LOYAL CUSTOMER".

I believe customer satisfaction is to be optimised. Because if the organisation is trying to "maximise" the satisfaction the company may have to go out of the way to do so and in the end lose out part of the profit. But if optimisation is done then there is a win win situation for both the organisation & the customers.

Customer Satisfaction is a measurement of customer attitudes regarding products, services, and brands. ... Customer Loyalty consists of loyalty behavior (also referred to as customer retention) which is the act of customers making repeat purchases of current brands, rather than choosing competitor brands.