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The process of introducing higher quality products by a manufacturer is called ‐ ‐?.

<p><strong>(a) Product line expansion   </strong></p> <p><strong>(b) Product line contraction   </strong></p> <p><strong>(c) Trading down    </strong></p> <p><strong>(d) Trading up</strong></p>

Marketing Mix Marketing Strategy Marketing Sales Management Business Development
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Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/10/19
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Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

D. Trading up

D Dernier

Trading Up is the answer.

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