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According to strategy matrix, when a company overprices its product in relation to its quality it is considered to be using which type of strategy?

a. Good-value strategy.

b. Premium strategy.

c. overcharging strategy.

d. Snob strategy.

Pharmaceuticals Marketing Sales Business Development Management
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Question added by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.
Date Posted: 2015/06/01
Upvote (2) Views (7) Followers (7) Answers (7) Report Question
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Duncan Robertson
by Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

It's an overcharging strategy. 

 

A premium strategy would involve a higher quality product as well as a higher price.

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

b. Premium strategy.^^^^^^^^^^^^^^^

Alex Al Yazouri
by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

b. >>>>>>>>>>>>>>>> Premium strategy.

Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

>>>>>>>>>>>>>  b. Premium strategy.  >>>>>>>>>>>>>>>>>>

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

c. overcharging strategy........................ is the right answer........... 

Khaled Anwar
by Khaled Anwar , Senior Sales Engineer , "Automotive company''

The answer is : Option ( B )

Carol Nyawira

This is known as snob strategy

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