Why Visual Merchandising in Important in Fashion Retailing?

Hi Bhojraj,

Good evening. I am disagree with you, visual merchandise is not only important for retail but also important for every product. In my opinion, visual merchandise is the first step to approach customer. Since, when any customer can see the product then he'll/she'll try to explore more about it even if they are not in planning to buy it. Next step is touch and feel which make the customer's mind to buy it.

VM is really important in retail because sometimes customers dont need to know any information about product they see it and they want it...its increasing sales...In my experience VM can do a real miracles... thats why it is really important to each member of team in retail stores be little bit VM specialist and have a feelings for it...it does make a difference when you coming to the store which is tidy, colors and products are matching and looks nice together, then when you coming to some mess store and all is mix together, so you have no idea where to find and how to find what you need...

Visual Merchandising on Fashion Retail is important because this is the way how to engage and inspire shoppers, to encourage them to buy more of them products you want them to and of course to increase the sales.

10% of VM is across the board contribution for daily sales. That is why we have money mapping and show window mapping plus full vm layout done by the experts (VMs).

Visual Merchandising plays an important role to bring shoppers inside the store and make them a purchase clothes. 

• To make merchandising desirable
• To make merchandise easy to locate in the store
• To introduce and explain new products
• To promote store image
• To cajole customers into the store.
• To show merchandise assortment.
• Educating the customers about the product/service in an effective and creative way.
• Establishing a creative medium to present merchandise in3D environment, thereby enabling long lasting impact and recall value.
• Setting the company apart in an exclusive position.
• Establishing linkage between fashion, product design and marketing by keeping the product in prime focus.
• Combining the creative, technical and operational aspects of a product and the business.
• Drawing attention of the customer to enable him to take purchase decision within shortest possible time, and thus augmenting the selling process.

Below are the top five importance of visual merchandising that I may consider.

1. visual merchandising attracts customers.

2. visual merchandising creates impression.

3. visual merchandising is informative to customers.

4. visual merchandising helps run the business.

5. visual merchandising strengthens the brand.

Please read my article about importance of visual merchandising. Please check the link below:

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