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What is the best social media strategy to "get satisfaction" from a poor service provider?

What social media, under what identity, with what message, and how can one best use social media to get better customer service out of a service provider who has ignored all attempts to resolve a service issue? If applicable, please give specific examples of how your strategy has worked for you.

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Question added by Rabea Ataya , CEO, Chairman, CoFounder , Bayt.com
Date Posted: 2012/11/12
Katerina Kiafi
by Katerina Kiafi , PPS Project Coordinator , Emirates Nuclear Energy Corporation

There is a reason why consumers get satisfaction from some providers and don't get any from others: It is the providers' choice to meet the consumers' demands or not! Therefore, I don't see why somebody would go after a poor service provider for satisfaction! The only satisfaction one can achieve is by creating negative publicity for the poor service provider through a public post on the provider's social media page/group...and yet there is the danger of a law sue! A fun page or a group for the unsatisfied customers would create sense and it would be a safe reaction.
At the end of the day, internet users practise the power of 'like' and 'follow'; the same and even bigger power can practise with the 'un-like' and the 'unfollow'! Sometimes, all you have to do is just change provider and find something worthy to like!

I am reminded of an incident in India earlier this year where an airlines staff had behaved unprofessionally with a girl at an airport and how her popular actress sister took the matter on Twitter.
She tweeted about the airline staff's bad behavior and elicited a response ( apology plus further action) from the twitter accounts of the airlines as well as its CEO.
This could be perhaps because the actress has many followers and the airlines was worried about the widespread damage it might cause to their reputation.
However, this is one interesting manner in which to receive compensation/satisfaction or even to get your service provider to notice your complaints.
Today on Facebook too, one can either tag the page of their brand in their status updates/notes asking their 'friend's to avoid a particular service or write on the brand's page about their poor service, to evoke a response from them.

zaheer Akhtar
by zaheer Akhtar , QA/QC Engineer , Bin Hafeez construction company LLc

Poor service would not be expensive, therefore customers should understand that based on the price, the service would be.  It is not an easy challenge, however I beleive that the following steps can drive better reviews:

Run promotions via social media channels that can make your customers happy and provide better reviews.

 

Ahmed Taha
by Ahmed Taha , Digital Director , Home of Performance

It is not an easy challenge, however I beleive that the following steps can drive better reviews:

1- Run promotions via social media channels that can make your customers happy and provide better reviews.

 

Poor service would not be expensive, therefore customers should understand that based on the price, the service would be. 

Syed Waqas Saghir
by Syed Waqas Saghir , Independent Digital Marketing Consultant , Brainy Bulls

Social media and online communities can be used to motivate employees, also assists in maintaining online reputation.
Social media use can also help promote productivity.
A 2012 Gartner, Inc.
report found that 46 percent of organizations agree – from somewhat to strongly – that social media helps promote productivity.
As far as we are talking about the social media strategies, ofcourse its not just a matter of Social Media profile maintenance or just a Social Engagement but needs to be like a Community where peoples even your competitors loves to share their thoughts, feedback's there.
This directly represents and highlight the positive phases of the Social Media Reputation.
Have a Nice Day.
Syed Waqas Saghir Internet Marketing Expert, SEO Consultant, Social Media Evangelist.
http://www.facebook.com/syedwaqassaghir http://www.cointelligence.co

Talal Al Doori
by Talal Al Doori , Iraq Service Manager , LG ELECTRONICS LEVANT

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