by
Roba Al-Assi , Brand and Communications Director , Bayt.com
Search for the brand and branded terms
Check Google’s cache for key pages
Homepage content
Landing pages
Proper keyword targeting
Keyword cannibalization
Good Headlines on Blog Posts
There should be one URL for each piece of content
Do a search to check for duplicate content
Check the robots.txt
Turn off JavaScript, cookies, and CSS
Now change your user agent to Googlebot.
Site Architecture
Site Speed
Check for Errors in Google Webmaster Tools
XML Sitemaps
Canonical version of the site established through 301’s
Clean URLs
Short URLs
