Product Marketing Manager

About Us

We empower people by upskilling and reskilling them on digital skills through Tech-enabled, affordable quality trainings. We provide trainings for the future of work on the most in-demand digital skills. We go fast and break things: So far, we have trained +50,000 students in 10 countries in Middle East and Africa. 

What we're looking for

We are looking for a creative and passionate Product Marketing Manager (PMM) to lead our go-to-market strategy and launch for our latest International IT Certification Education product. As a PMM at GOMYCODE, you will build and unlock acquisition channels for our Certifications and self-paced Education Products. Iterate on the product to maximize value for our users. Execute campaigns that clearly communicate the value of our new product to both businesses and consumers.

Key Responsibilities:

• Develop and execute a comprehensive go-to-market strategy for our new IT certification product, including market analysis, positioning, messaging, and launch planning.
• Collaborate with product, sales, and marketing teams to ensure alignment across all channels and to optimize customer acquisition and retention.
• Create compelling marketing materials and campaigns that effectively communicate the product’s value proposition to both B2B and B2C segments.
  
• Engage with customers and partners to gather feedback and insights, using this information to iterate and improve our marketing and product strategies.
• Conduct competitive analysis to understand market trends, opportunities, and threats, using insights to refine and adjust marketing strategies.
  

Skills and Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.
• 3+ years of product marketing experience, preferably in the edtech or IT certification industry.
• Demonstrated success in developing and executing go-to-market strategies and marketing campaigns for new products.
• Strong analytical skills and ability to turn insights into actionable growth initiatives.
  
• Strong understanding of go-to-market strategies and digital marketing tactics.
• Excellent communication and presentation skills, with the ability to clearly convey complex ideas to various audiences.
  
• Ability to analyze market data and derive actionable insights.
• Creative thinker with the ability to develop innovative marketing strategies.