Brand Manager - DaVinci & Krater

Requisition ID 51768
Position Type FT Permanent
Recruiter #LI-SS1
Posting Type LI

Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.

Work Location            : Istanbul, Turkey

In this role, you'll join our dynamic Foodservice team, a cornerstone of strategic growth within Kerry Group, significantly impacting our business and helping us deliver our strategy and vision. Your primary focus is to drive growth through the brand marketing deliverables across Turkey whilst working in alignment with the Foodservice Head of Sales, and the wider Foodservice commercial team.

This role offers an exciting opportunity to cultivate valuable insights, spearhead innovative marketing endeavors, and implement strategic plans for the foodservice sector throughout Turkey, with a special focus on DaVinci Gourmet and Krater brand. Collaborating closely with cross-functional teams, you'll champion top-tier executions, leveraging your skill in uncovering insights to craft a robust go-to-market strategy that harmonizes with our business objectives and maximizes growth prospects.

Strategy/ Brand Management

• Own, develop and execute a localized Turkey Foodservice plan for our DaVinci Gourmet and Krater brands.
• Execute best-in-class trade shows and activations.
• Develop strong and engaging social media plans.
• Review success of marketing activation plans for FS against key KPIs.
• Drive demand creation and performance aligned to account plans.
• Consumer Insights/ NPD Pipeline
• Stay well-informed of changes in competitive landscape and to enable design differentiated strategies and positioning.
• Own and develop a comprehensive understanding of current channel / dynamics, consumer trends, key customers positions and strategies, etc.
• Develop the local NPD pipeline for both Foodservice brands (DaVinci Gourmet and Krater)
• Partner with regional insights team to deliver compelling proprietary market and consumer insights that drive and support channel / Sub-Region strategic commercial decisions.
• Use data to assess success of previous campaigns/ initiatives and recommend corrective action where necessary.

Consumer Insights/ NPD Pipeline

• Stay well-informed of changes in competitive landscape and to enable design differentiated strategies and positioning.
• Develop and own a comprehensive understanding of current channel / dynamics, consumer trends, key customers positions and strategies, etc.
• Develop the local NPD pipeline for both Foodservice brands (DaVinci Gourmet and Krater)
• Partner with regional insights team to deliver compelling proprietary market and consumer insights that drive and support channel / Sub-Region strategic commercial decisions.
• Use data to assess success of previous campaigns/ initiatives and recommend corrective action where necessary.

• Bachelor’s Degree with a minimum of 5 years of experience in marketing or product management, preferably within the FMCG or Food & Beverage industry, ideally in a multinational company setting.
• Strong in analyzing consumer, marketing, and sales data with strong analytical capabilities to anticipate both internal and external customer needs.
• Proven ability in project time management, adept at handling multiple details and deadlines within a matrix organization.
• Strong consulting and facilitation skills, characterized by diplomacy and collaboration.
• A genuine passion for engaging actively across all business sectors. 
• Proficiency in business-level English language communication is essential.

Beware of scams online or from individuals claiming to represent us. A Kerry employee will not solicit candidates through a non-Kerry email address or phone number. In addition, Kerry does not currently utilise video chat rooms (e.g., Google Hangouts) to conduct interviews. Refuse any request that asks you to provide payment to participate in the hiring process (e.g., purchasing a “starter kit,” investing in training, or something similar). Kerry will not ask you to pay any money at any point in the hiring process with the exception of reimbursable travel expenses. In addition, any payments made by Kerry will be from official firm accounts bearing the Kerry name.