This role will be responsible for defining the content strategy, which includes planning, development, and management of content to enhance customer experience and support brand objectives. Content Strategist will drive the implementation of defined content strategy, measurement of content effectiveness, and optimization of content across channels, based on the campaign goals and deliver high quality promotional materials. He/she will work with cross-functional teams to ensure cohesive and personalized messaging across all channels.
Key Responsibilities:
Content Strategy & Design
- Defines content strategy that supports the development of purposeful content, personalized as per local HCP needs/preferences
- Guides on the LOC specific nuances for development of relevant push & pull content based on campaign and brand objectives, content pillars and HCP needs to establish connection across the Omnichannel (OC) ecosystem
- Provides guidance on designing the right content for the customer journeys, leveraging relevant global or local content for each touchpoint
Content Development & Management
- Oversees the creation and management of content calendars
- Develops content governance guidelines for design, tone, style, and voice of all content in alignment with Marketing, Medical & Compliance
- Shares guidance to ensure all content development, optimization and implementation follows the requirements set out within internal and external operating frameworks including the GSK Code & ABPI code
- Ensure alignment with Global content strategies and manage content complexity and adaptation as per local needs
- Conducts periodic content audits to identify gaps in the content and suggests ways to extend, augment, edit or create content, as required
- Ensures editorial outlook is up to date, provides feedback and suggestion on digital content (both on visuals and copies)
- Works with the relevant regional/global teams to share guidance on relevant content creation
Cross-functional Collaboration
- Works closely with OC Lead , Experience Design & Channel Orchestrator and Analytics & Insights Lead to share relevant inputs on customer journey design
- Partners with brand managers to ideate on content, aligned with the business objectives, relevant to the segment/ persona and fit for purpose for the channels
- Shares Medical, Marketing & Sales teams inputs around having right nuances, scientific content / HCP content preferences/needs with relevant teams and agencies for content planning & development, lead briefing processes with agencies
- Collaborates with Content Management, Creative, Technology CRM agencies to identify content topics most relevant to target HCPs and shares with relevant teams to accordingly modify brand’s communication
Content Analytics & Insights
- Acts on content analytics to enhance content effectiveness and adjusts strategies and tactics as necessary to optimize results and provide personalized content to HCPs
- Capable of working with analytics and drawing insights to support content analysis
- Translates insights, data, and disparate pieces of information into narratives that promote the value of the company’s products and services
Project Management & Support
- Creates and maintains project schedules by developing project plans and specification, estimating time requirements, establishing timelines, monitoring milestone completion, providing timely reporting of issues that impact project process, coordinating actions, and resolving conflicts
- Provides expertise and guidance to relevant teams for designing the content architecture, developing the right content that can be leveraged across channels
- Acts as a single point of contact and subject matter expert to guide on content planning, development & approval, taking into consideration local LOC nuances
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
- Bachelor’s degree in marketing, Communications, Advertising, or any other related discipline.
- MBA in Marketing or any other post-graduate degree in content / communication preferred.
- 5+ years of directly related or relevant experience, preferably in content management, marketing communications or advertising.
- Omnichannel or Digital Marketing experience will be a plus.
- Fluency in English and Turkish
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
Preferred Certifications:
- Digital Marketing Certifications
- Content Marketing Certifications
Skills & Knowledge
Technical Skills:
- Content Strategy
- Content Curation & Assessment
- Marketing Analytics & Customer Insights
- Asset & Content Management
- Media Auditing & Evaluation
- Content Analytics and Performance Management
- Project Management
- Experience with copy approval process
Behavioral Skills:
- Proficiency in leading and engaging cross-functional stakeholders for collaborations.
- Detail Oriented
- Effective Communication
- Creativity & Innovation
- Presentation Skills
- Negotiation skills
- Strongly independent and problem solving mindset
- Resilience and agility to stretch
Tools Knowledge:
- MS Office suite
- Content Management Systems like Veeva Vault
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
Contact information:
You may apply for this position online by selecting the Apply now button.
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