Marketing Activation Manager

Marketing Activation Manager, Türkiye

We are currently looking for a Marketing Activation Manager for our Health and Medical Solutions business unit in Türkiye. This position will report to the Sr. Marketing Activation Manager, Türkiye, South Africa & ME, and will be based in Kartal, Istanbul office and working on a hybrid pattern which will be 3 days in the office and 2 days flexibility to work from home.

Main Accountabilities and responsibilities:

• Formulate & executes marketing plans, in collaboration with BMs and the local commercial organization across brands and channels (BTB & BTC). With the fundamental review of Fewer, Bigger & Better.

  
  

• Formulates local brand plans & executions strategies and presents to local & global stakeholders.

  
  

• Manage A & P spend & activity, in collaboration with BM, ensuring KPI’s are met, and strategic plans are executed.

  
  

• Manage Toolkit & Brand Corporate Identity in local market across all communication and execution assets (includes 4 eye & regulatory approval insight – and adaptation where required).

  
  

• Provides channel, customers & market insights to the local commercial organization and BMs.

  
  

• Drives in market data analysis and capturing including but not limited to: Nielsen, IQVIA , Single Source Data etc. This includes Internal data (Volume, NS, GP% full P & L oversight and knowledge).

  
  

• Partners with sales for synchronization of sales and marketing activities and execution at customers and at point of purchase.

  
  

• Is involved in strategic key account annual planning with Sales & Key Accounts to drive and optimize portfolio mix.

  
  

• Manages FC and portfolio changes, including new launches.

  
  

• Overseas and ensures GP%, volume mix & product mix is healthy and maintained.

  
  

• Ensure brand knowledge and education is kept abreast both internal and external aligned with global guidance by leveraging and using various platforms i.e. EDVantage.

  
  

• Works with external contact points & agencies to drive execution excellence in brand strategy across channels.

  
  

• Works in field with sales & key account stakeholders to gain market insights – reporting it back to all stakeholders (min 2 days a month).

  
  

• Drives KOL development & engagement.

  
  

You You are::

• Must have a university degree or tertiary qualification in Marketing or Business Administration with commercial subjects;

  
  

• 3-5 years' experience in Marketing in the same or similar role as in Health/Med Tech industry

  
  

• Commercial and business acumen, be able to translate brand visions into effective strategies, propositions and plans that fulfill the vision and are financially viable;

  
  

• Develop effective launch plans for innovation initiatives managing business requests and expectations;

  
  

• Meticulous attention to detail with the ability to drive performance and processes forward;

  
  

• Must be innovative, analytical, influential, insightful, courageous and decisive; 

  
  

• Must be a self-leader, organized and collaborative in work across functional teams.

  
  

• Must be fluent in English & Turkish

  
  

At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewards

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Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.