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Job Description

Role Purpose:

To design, develop, and implement Always On Marketing (AoM) actions and campaigns, ensuring high-quality, right-first-time delivery and seamless deployment to production environments. This role demands a strong understanding of campaign management platforms, the ability to leverage data-driven decision-making, and problem-solving skills to create effective omnichannel customer experiences.




Key accountabilities and decision ownership:
  • Translates messaging requirements from business stakeholders into decisioning strategy design.
  • Designs, builds and tests data-driven decision-making strategies and customer segments to enable seamless Always On Marketing (AoM) and outbound campaigns that align with business objectives.
  • Configure the decisioning tool channel templates with the right data to support the presentation of copy, content and personalisation in customer facing channels - For example, this could be in emails, text messages, app notifications, and so on.
  • Helps business stakeholders  understand any operational decisioning queries (e.g. why certain customers received certain communications).
  • Create, update, and maintain comprehensive process documentation, ensuring a persistent knowledge base is available for current and future developers, contributing to continuous learning and development within the team.


Core competencies, knowledge and experience:
  • Proficiency in Campaign Management Tools: Expert in the use of campaign management software, such as Pega (preferred), Unica, Chordiant, Adobe Campaign, etc. This includes a robust understanding of tool-specific features, capabilities and best practices for optimizing campaign effectiveness.
  • Quality Assurance & Testing: Experience in implementing quality assurance protocols and conducting comprehensive testing to ensure error-free campaign deployment.
  • Proactive and Tenacious Problem-Solver: Exhibits a proactive and inquisitive approach, demonstrating a strong drive to delve into issues, ask pertinent questions and explore innovative solutions. Showcases exceptional tenacity in addressing and overcoming challenges, with a commitment to problem-solving and process improvement.
  • Effective Conflict Management and Prioritization: Demonstrates exceptional ability to adapt to changing business demands, effectively prioritizing tasks to align with strategic objectives. Excels in managing stakeholder expectations and resolving conflicts, ensuring a focus on productive outcomes and maintaining strong relationships.
  • Platform Migration Experience: Previous experience with migrating between different campaign management platforms would be highly beneficial.
  • Effective Communicator: Able to translate and articulate complex technical solutions into simple, easy-to-understand language for non-technical stakeholders.


Must have technical / professional qualifications:

Pega Certifications: Holding relevant Pega certifications such as Pega Certified Decisioning Consultant (PCDC) or similar would be highly beneficial.


#movewithus #_VOIS #VOISTR 


#LI-Remote





Job Details

Job Location
Istanbul Türkiye
Company Industry
Other Business Support Services
Company Type
Unspecified
Employment Type
Unspecified
Monthly Salary Range
Unspecified
Number of Vacancies
Unspecified

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