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Job Description

Career CategoryMarketingJob Description

PRODUCT MANAGER


Job Description


Reporting to Oncology & Hematology Business Unit Manager, executes marketing activities & plans and maximizes the brand potential and his/her main responsibilities will be as follows:


  • Designs and executes promotional activities (detail aids, messages, CVAs, advertising, congresses, etc.) in line with international branding and key messages
  • Works with Brand Teams to maximize the brand performance
  • Develops LPS with cross functional team
  • Translates/implements international brand campaign locally
  • Prepares the launch plans to ensure successful launch
  • Designs and executes tactical plans in line with the strategy
  • Partners with the sales force to ensure the brand strategies and tactics are cascaded effectively
  • Analyses market research needs and results
  • Coordinates competitive intelligence and drives competitive action plans
  • Develops Financial short- & long-term forecasts, LRPs for the responsible brands
  • Partners with the Medical team to optimize the brand performance
  • Active presence and organization of National & International Congresses
  • Training & motivation of sales force (cycle & launch meetings)
  • Understands business dynamics, identifies business opportunities and develops business cases
  • Partners with Intercontinental Marketing Teams to understand global strategies
  • Identifies business opportunities and develops business case

Minimum Requirements:


  • Bachelor’s degree (Master’s Degree would be an asset)
  • Minimum 5 years of experience in a multi-national pharmaceutical company
  • 2+ years of Product Management experience in Oncology area
  • Fluency in English, both oral and written communications
  • Experience with information systems (CRM databases and MS Office)
  • Applies advanced communication and presentation skills
  • Demonstrates strong industry knowledge and commercial attitude (oncology knowledge is a plus)
  • Examines and understands issues from multiple perspectives or points of view; takes a systematic approach to successfully resolving all issues
  • Applies digital marketing skills with omni-channel approach
  • Displays strong organizational and time management skills; multi-tasking; delivers commitments in a timely manner
  • Takes initiative and acts pro-actively, enthusiastically and creatively
  • Demonstrates open-mindedness
  • Applies advanced communication and presentation skills, communicates effectively at all levels both internally and externally and (inter-) nationally
  • Applies project management skills
  • Applies advanced analytical skills
  • Applies financial and budgeting skills and experience
  • Serves as a role model for Amgen Values
.

Job Details

Job Location
Türkiye
Company Industry
Other Business Support Services
Company Type
Unspecified
Employment Type
Unspecified
Monthly Salary Range
Unspecified
Number of Vacancies
Unspecified

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