Senior Product Marketing Specialist

Join us in paving the way for a thriving digital society!
Commencis has more than two decades of expertise in the world of experience design, software engineering and cloud technologies. Our products and solutions are used by leading brands in financial services, insurance, airlines and retail in more than 20 countries.  
We help our clients around the globe to commence their next evolution and pave the way for a thriving digital society. We love discovering what’s next. We value collaboration, curiosity, and an open mindset at work.
If you share the same passion with our fellow Commencers, then let us unleash your world-class potential!
We are looking for a Senior Product Marketing Specialist who will be responsible for executing marketing activities of our digital analytics and customer engagement platform Dataroid including all digital marketing campaigns, conducting market research, and actively engaging with the business to optimize the performance of our digital strategies.

Responsibilities

• Support the marketing team in building the marketing strategy for Dataroid and executing the digital marketing strategy including campaigns and content.
• Support the go-to-market plan with relevant product content creation
• Create content to convey the benefits of our product to various audiences in sales enablement and other documents, product videos, blog posts, email campaigns, and the website
• Manage all aspects of email marketing campaigns, including market research, content creation, and distribution
• Work closely with sales and customer success teams to understand their competitive selling needs and deliver the necessary materials
• Align with product and sales teams on strategy and messaging
• Measure and optimize the buyer journey as it relates to product feature adoption and usage
• Assist the team in identifying and implementing an SEO strategy to increase brand awareness and improve organic rankings

Skill & Experience / Qualifications

• Minimum of a bachelor’s degree in Business Administration, Marketing, or similar field
• 3+ years of experience in product/digital marketing.
• Strong preference for someone with prior experience at a B2B enterprise software company – experience in data and analytics a plus.
• Experience with Google Ads and Google Analytics
• Experience with e-mail marketing tools
• SEO experience is a plus.
• Fluent in written and spoken English.
• Excellent written and verbal communication skills for creating key competitive insights and related marketing content.
• Strong problem-solving ability and performance/metrics-driven thinking
• Demonstrated ability to learn quickly and add value immediately in a fast-paced environment
• Technical savviness—with a genuine interest in building things and figuring out how best to demonstrate the benefits of the product.