Copywriter
Full-time
Company Description
Innovation, creativity, and a deep understanding of human behavior are at the core of Leo Burnett's approach to advertising. The agency is dedicated to making a meaningful impact on both the brands it serves and their audiences, creating campaigns that not only capture attention but also evoke emotion and drive action.
For individuals seeking to join Leo Burnett, part of Publicis Groupe, the opportunity offers a dynamic and inspiring environment. Employees are encouraged to think creatively, work collaboratively, and contribute to the agency's legacy of impactful advertising. Being part of Leo Burnett means being at the forefront of the industry, where fresh ideas, diverse perspectives, and a commitment to excellence are the keys to creating work that truly matters.
Job Description
At Leo Burnett, we're not just in the business of creating ads; we're in the business of crafting legacies. As part of the global Publicis Groupe, we stand at the crossroads of creativity and innovation, turning everyday ideas into iconic campaigns that resonate across generations. We're on the lookout for a Copywriter who's ready to leave a mark on the world through the power of words. If you've got a knack for storytelling and a passion for pushing boundaries, we want you on our team.
Key Responsibilities:
Conceptualise and Craft: Bring to life creative, brand-appropriate concepts that meet the strategic goals outlined in client briefs. Your ideas will form the backbone of campaigns that span across print, radio, TVC, digital, and long form content.
Communicate and Present: Articulate your ideas clearly, pitching them to both internal teams and external clients with conviction. You'll need to communicate in a way that's both professional and impactful, always open to refining your concepts based on constructive feedback.
Collaborate: Work hand-in-hand with our dynamic creative team, fostering an environment of innovation and creativity. Your ability to collaborate will turn good ideas into great ones.
Mentorship: Take junior copywriters under your wing, guiding them through the intricacies of the craft. Your experience and insight will help shape the next generation of creative minds.
Oversee Tone of Voice (TOV): You'll be the guardian of TOV for multiple clients across various categories, ensuring consistency and brand alignment in all communications.
Craft Development: Continuously hone your own skills and those of your team. We're looking for someone who's committed to growth, always seeking to elevate their craft.
Trend Awareness: Stay on the pulse of current trends and popular culture, leveraging this awareness to keep our content fresh, relevant, and in line with industry best practices.
Copywriter
Media City, Dubai, United Arab Emirates * Full-time
