About Incubeta:
Incubeta is a growth partner for our clients, offering solutions across media, technology, creative and data that address their challenges and move the needle on their businesses. Our mantra is "We don't sell products/services, we solve business problems"
Deepening relationships with existing clients is a key driver for Incubeta’s growth so it is vital that we are consistently looking for opportunities to deliver further value to clients (in the form of additional services of course) that will bolster their digital marketing activities, ultimately leading to improved business performance.
To support this growth strategy, Incubeta MENA is looking for a performance specialist, who will work alongside the paid media team in this region to deliver solutions that will drive business value for our clients.
Overview:
As Digital Media Manager you will be responsible for managing a portfolio of clients & digital media campaigns across various digital performance platforms. You will be responsible for driving the overarching digital strategy, campaign strategy, execution, optimisation, analysis and reporting. You will act as a technical expert for clients as well for and other internal team members. We’re looking for someone who can be strategic, think critically, be solutions orientated and communicate effectively and manage internal and external client expectations. Here at Incubeta, Digital Media Managers are required to apply their extensive media expertise to deliver the best possible performance whilst achieving the clients desired business and marketing goals. The Performance Specialist will be client facing and work in close cooperation with the Client Services, Media Managers, Solution Consultant, Data and Analytics implementation teams, and other stakeholders.
What is the purpose of this role?
The Media Manager - Performance specialist role role will form part of the paid media team within the MENA Market and as an expert specializing in Paid Performance Media, you will be primarily responsible for providing digital campaign strategies, across Paid Media Channels in order to transform and increase the success of our existing and future customers, primarily leveraging Google Ads, Facebook Business Manager, Twitter Ads, Linkedin, Snapchat etc and how they integrate into the Google Marketing Stack (GMP).
You will assist our Key Regional Clients in driving their business and marketing goals by combining your knowledge to create best-in-class campaign strategies, setup and execution. You will collaborate closely with paired Subject-Matter Experts (SME's) and with cross-functional teams, such as client service, solution consultants, SEO, organic social, and creative.
At its core, a Digital Media Manager requires knowledge of:
- Digital media strategy, content & communication advice
- Audience strategy
- Campaign Management and Optimisation,
- Conversion Optimisation
- Website tracking
- Performance reporting & Analysis.
- Client management
Place within the organisation
- Reports to the Head of Paid Media
- Closely interacts with Paid Media Client Service Director, Solution Consultants, Client Services, and Global Implementation & Delivery Teams.
- Works closely with Platform Partners, ie. Google, Facebook / Smartly / Pinterest / Twitter / LinkedIn/TikTok etc., to stay ahead of tech, gain access to betas & conferences etc.
Working hours:
Please be advised that this role aligns with the Middle Eastern time zone, however individuals will be required to work the standard Monday - Friday. There may however be instances where individuals may be asked to support the team on a Sunday - Thursday rotation when colleagues are on leave or off ill, however this will be on the odd occasion.
Knowledge and experience -
- Ideally a minimum 5 years of experience
- Working 100% independently on basis of level profile
- Ability to build strong relationships and partnerships with clients to grow the clients overall business and achieve specific business goals and objectives
- Experience in creating strategic roadmaps for clients
- Experience in developing search campaign strategies, implementing, optimizing and managing search performance campaigns on Google Ads ( Microsoft Ads, Apple Search and Search Ads 360 campaigns advantageous)
- Certification on Google Ads and on at least 2 other platforms (Facebook/IG, Twitter, LinkedIn, Snapchat, TikTok)
- Experience in developing optimisation strategies and roadmaps to drive the best performance results for clients
- Experience with lead generation campaigns with hard KPI targets
- GMP certification on CM360, DV360, SA360 would be advantageous
- Experience with setup and testing of tracking requirements of online campaigns.
- Strong strategic analysis and profound advisory skills
- Excellent communication skills and the ability to translate customer needs to deliver high levels of satisfaction
- Experience in educating and reporting back to clients
- Sound understanding of the digital advertising industry, knowledge of the underlying technology, major tech providers, agencies landscape and online media buying and selling processes, including the programmatic buying landscape
- Proven knowledge of Incubeta products/services or similar products/services that Incubeta services
- Strong understanding of all digital marketing channels, ad technologies, cross-media solutions and passionate about (ad) technology and how technology can shape the online advertising industry and ecosystem for the benefit of our clients
- Highly motivated, enthusiastic, goal-orientated and a team player
- Native or bilingual proficiency in the English language. Understanding of the Arabic language is advantageous
- A people person - comfortable with collaboration and can build internal relationships with cross-functional teams
- Excellent organisational and problem-solving/decision-making skills
- Experience in providing forecast and creating presentations
- Strong presentation skills
Key competencies and work ethic
- Exceptional communication skills, both written and verbal
- Display professional and example behaviour at all times
- Specialised knowledge - have worked in a serious, thoughtful and sustained way to master the specialized knowledge needed to succeed in their fields; and that they keep this knowledge up-to-date so that they can continue to deliver the best work possible
- Competency - Professionals get the job done. They're reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations up front, and they do their best to make the situation right. Professionals don't make excuses but focus on finding solutions.
- Solutions-oriented with a growth mindset
- Display honesty and integrity at all times
- Accountable for their actions even when making mistakes
- Show respect for the people around them, regardless of their role or situation
- Exhibit a high degree of emotional intelligence (EI) by considering the emotions and needs of others, e.g. they don't let a bad day impact their interaction with colleagues or clients
- Project a positive attitude at all times towards clients’ team members and motivate team members when they are less positive
- Display strong interpersonal skills. Ability to build strong relationships with clients and colleagues; display a strong team spirit
- Maintain the highest standards of delivery, productivity and effectiveness at all times
- Organised and detail-oriented
- A good head for numbers and working with large sets of data
- Display focus and dedication at all times
- Advanced computer knowledge (Excel)
- Approachable and open to constructive criticism
- Exceptional time management skills and ability to prioritise a high volume of projects simultaneously in a fast-paced, unpredictable environment
- Ability to remain calm and thrive under pressure
- Strong problem-solving skills
- Display a high level of independence. This includes but is not limited to taking decisions independently while staying within the company guidelines; having a proactive attitude; staying self-motivated; being self-reliant; continuous self-development without expecting to be taken by the hand.
- Display a hunger for knowledge and a willingness to learn in any situation
- Respect, appreciation and contribution towards decision making
If you feel you fit the above criteria, please apply with your CV and cover letter.
Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.
