Job Description
Job Purpose:
Elevate our online presence and engagement strategy by developing effective communication 'dialogues' with key stakeholders across all relevant DIGITAL & SOCIAL MEDIA channels. Collaborate closely with internal stakeholders to align digital efforts with organizational goals, creating awareness, and positioning the DP World brand as a leader in the digital age.
Key Accountabilities:
Strategy. Implement and oversee a comprehensive Global Strategy to communicate the Brand Purpose effectively, ensuring seamless coordination and execution. Key responsibilities include: Develop and implement a comprehensive Global Strategy for Digital and Social Media channels to effectively communicate the Brand Purpose. Identify key audiences targeted through digital and social channels. Establish measurable objectives for overall awareness and engagement. Strategically determine topics for digital dialogues based on brand objectives and insights about channel users. Ensure seamless coordination and effective execution by reporting directly to streamline communication and collaboration
Planning. Collaborating with the Digital and Social Media Director to refine and execute the Annual Digital and Social Plan, ensuring alignment with business and brand goals. Spearheading the development of measurable communications objectives for various digital initiatives. Conducting in-depth research to strategically select and optimize channels for maximum impact. Crafting compelling messaging strategies in coordination with broader communication and marketing objectives. Leading and managing specific components or sections of the Annual Digital and Social Plan, overseeing their execution. Coordinating with the Social SteerCo under the director's guidance, actively contributing to program growth and ensuring adherence to due diligence processes. Providing valuable insights and recommendations for budget allocations and timelines within her designated areas of responsibility. Collaborating with cross-functional teams to integrate digital and social initiatives seamlessly into the overall organizational strategy. Monitoring the performance of specific digital and social campaigns, analyzing data, and making recommendations for improvements. Staying updated on industry trends and emerging technologies, proposing innovative ideas to enhance the effectiveness of the annual plan. Fostering a collaborative and innovative atmosphere within her team, encouraging creativity and excellence in digital and social initiatives. Overseeing the implementation of the plan, ensuring its effective execution across global campaigns while coordinating regional and local activities. Managing the selection and coordination of external agencies to support digital initiatives, ensuring alignment with the overall plan and organizational goals. Maintaining a focus on consistency and coherence across all digital and non-digital channels, contributing to a unified brand image and messaging. Monitoring and analyzing the performance of campaigns, making data-driven adjustments to enhance effectiveness and efficiency. Collaborating with internal teams to ensure seamless integration of digital initiatives with broader organizational strategies. Providing regular updates and reports on the progress of plan execution, highlighting achievements and addressing challenges. Leading and motivating a team, fostering a collaborative and innovative atmosphere to drive excellence in execution. Implementing efficient workflows and processes to streamline the execution of digital initiatives and campaigns. Ensuring that the execution is in line with allocated budgets and timelines outlined in the Annual Digital and Social Plan. Staying informed about industry trends and emerging technologies, integrating innovative approaches into the execution strategy.
Implementation. Overseeing the implementation of the plan, ensuring its effective execution across global campaigns while coordinating regional and local activities. Managing the selection and coordination of external agencies to support digital initiatives, ensuring alignment with the overall plan and organizational goals. Maintaining a focus on consistency and coherence across all digital and non-digital channels, contributing to a unified brand image and messaging. Monitoring and analyzing the performance of campaigns, making data-driven adjustments to enhance effectiveness and efficiency. Collaborating with internal teams to ensure seamless integration of digital initiatives with broader organizational strategies. Providing regular updates and reports on the progress of plan execution, highlighting achievements and addressing challenges. Leading and motivating a team, fostering a collaborative and innovative atmosphere to drive excellence in execution. Implementing efficient workflows and processes to streamline the execution of digital initiatives and campaigns. Ensuring that the execution is in line with allocated budgets and timelines outlined in the Annual Digital and Social Plan. Staying informed about industry trends and emerging technologies, integrating innovative approaches into the execution strategy.
Measurement. Developing and maintaining a Digital Dashboard of measurements, utilizing data and analytics to monitor performance against established targets, including KPIs and ROI. Evaluating the relative effectiveness of different channels, providing insights to optimize the allocation of resources and efforts. Tracking progress against overall objectives for stakeholder awareness and engagement, regularly reporting on achievements and identifying areas for improvement. Monitoring social sentiment for audience profiling, contributing valuable insights to inform the broader social strategy. Collaborating with internal teams to ensure the alignment of measurement metrics with organizational goals and strategies. Implementing continuous improvement measures based on data analysis, making recommendations for adjustments to enhance overall effectiveness. Providing regular and comprehensive reports to the Director, offering insights into the performance of digital initiatives and campaigns. Staying informed about industry best practices in measurement and analytics, integrating innovative approaches to enhance the overall measurement strategy. Collaborating with the Director to refine measurement frameworks and key performance indicators based on evolving business needs and industry trends.
Tactical Responsiveness. Maintaining agility and '24/7 attention' to swiftly adapt to the fast-changing digital media environment. Managing the impact of user responses and user-generated content, ensuring timely and appropriate engagement. Coping with unforeseen opportunities and problems, including crisis management, by implementing effective and responsive strategies. Collaborating with cross-functional teams to address real-time challenges and leverage unexpected opportunities. Implementing proactive measures to monitor and respond to emerging trends or issues in the digital landscape. Establishing robust crisis management protocols and ensuring the team is well-prepared to handle unexpected situations effectively. Providing regular updates to the Director on the tactical responsiveness efforts and outcomes. Cultivating a culture of innovation by testing and validating new ideas and approaches. Exploring opportunities for enhanced cost-efficiency, promoting a mindset of 'doing more with less.' Strengthening professional skill-sets in digital and social channel management. Implementing regular feedback mechanisms and learning initiatives for continuous improvement. Upholding the Brand Purpose by maintaining the highest safety standards.* Ensuring adherence to Founders Principles, Code of Co
