Marketing Executive
at Careem Dubai, United Arab Emirates Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About the team
Careem Pay's mission is to provide essential financial services that simplify people's lives as part of an Everything app. Having recently become a regulated FinTech with the launch of its digital wallet in the UAE, Careem Pay has introduced a comprehensive suite of FinTech products. This includes peer-to-peer money transfer services, international remittances, and the One-Click Checkout feature, enabling 50 million Careem customers across the region to instantly check out on third-party merchant apps and websites.
Our team is rapidly expanding, and we are on the lookout for talented individuals committed to simplifying and enhancing the lives of people. Our team culture emphasizes collaboration, creativity, and continuous learning, fostering an environment where team members can thrive and contribute to our shared mission.
What you'll do
As a Marketing Executive for Careem Pay, you will play a crucial role in supporting our marketing initiatives, ensuring they align with the Careem Pay brand and contribute to our overall business goals. This role involves collaborating with various teams to execute marketing strategies that enhance brand awareness, drive customer acquisition, and support growth:
Supporting Marketing Strategy Execution: Assist in implementing marketing strategies, helping to develop successful initiatives that align with the Careem Pay brand and business objectives.
Campaign Development Assistance: Contribute to the management of the communications plan and calendar, support the campaign development process, and assist in ensuring execution excellence on daily tasks.
Cross-functional Project Collaboration: Work closely with the marketing manager, growth manager, product managers, CRM & Ops leads, creative team, and other cross-functional teams to support running integrated marketing campaigns for Careem Pay products.
Performance Analysis Support: Help monitor and analyze marketing communications metrics to identify optimization opportunities and contribute to the improvement of campaign performance. A focus on supporting the achievement of digital engagement, CRM effectiveness, and the success of growth initiatives.
Industry Engagement: Stay informed about industry trends, customer needs, and the competitive landscape to support marketing strategy development.
What you'll need
Bachelor’s degree in Marketing, Business, or a related field. 2+ years of experience in marketing, ideally with exposure to the fintech sector, demonstrating a capacity to contribute to successful marketing campaigns. A detail-oriented approach with strong operational capabilities, capable of executing marketing strategies with precision and efficiency. Experience with CRM tools, demonstrating an ability to leverage CRM insights to drive marketing effectiveness and customer engagement. Exceptional communication and teamwork skills, capable of effectively collaborating across various teams. A proactive, creative thinker with an appetite for working in a fast-paced fintech environment. Up-to-date with the latest marketing trends and best practices.
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
Work and learn from great minds by joining a community of inspiring colleagues. Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential. Explore new opportunities to learn and grow every day. Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.* Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
