Product Marketing Manager

Title: Product Marketing and Social Media Manager

Reporting to: Head of Marketing

Company: Confidential (Leading Fintech in the Middle East)

Job Location: Dubai

We are currently representing a successful fintech company to recruit a versatile and strategic Product Marketing and Social Media Manager to drive our marketing initiatives across Bahrain, UAE, and KSA. This dual role requires a dynamic individual who can develop comprehensive marketing strategies and manage social media channels to enhance brand visibility and engagement within the fintech sector.

Responsibilities:

Marketing Strategy:

• Develop and execute holistic marketing strategies aligned with business objectives in Bahrain, UAE, and KSA.
• Lead a collaborative marketing team, fostering creativity and ensuring alignment with overall company goals.
• Analyze market trends and customer insights to refine strategies and drive growth.

Social Media Management:

• Develop and implement social media strategies to enhance brand presence and engage target audiences.
• Create compelling and shareable content for various social media platforms.
• Monitor social media channels for trends, feedback, and opportunities to inform marketing strategies.

Collaboration and Coordination:

• Work closely with internal Centralized Marketing Team teams to align marketing and social media efforts with product launches and business initiatives.
• Collaborate with external partners, industry influencers, and stakeholders to maximize brand exposure.

Analytics and Performance:

• Utilize analytics tools to measure the performance of marketing and social media campaigns.
• Provide insights and recommendations for continuous improvement based on data-driven metrics.

Requirements:

• Minimum of 5 years of relevant experience.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience in marketing roles within the fintech industry, ideally with expertise in the Middle East.
• Strong leadership skills, strategic thinking, and a track record of achieving business objectives.
• Demonstrated experience in social media management, preferably within the fintech sector.
• Proficiency in creating engaging content and managing social media platforms effectively.