Social Media Executive

Responsibilities:

• At least 2, preferably 4 years of experience in a Digital Marketing/Social Media position in a UAE-based eCommerce startup or a UAE-based luxury goods/fashion/watches company;

  
  

• Understanding of Emirati culture and personality;

  
  

• Hands-on experience with Instagram, Facebook, Snapchat, and others;

  
  

• Hands-on experience with Klaviyo, G-Suite, and relevant social media software (e.g. Hootsuite etc.);

  
  

• Ideally experience with graphic design software (Adobe Suite);

  
  

• Ideally a Bachelor’s degree in a relevant field;

  
  

• Outstanding communication skills in English (verbal & written). Communication skills in Arabic a considerable advantage.

  
  

Minimalist is much more than "just" an eCommerce store specializing in the design and manufacturing of bespoke watches and jewelry. Since our inception in 2014, we have grown to be a community of design enthusiasts of several hundred thousand people - and we're looking to grow the team that makes this possible further. We also entered the conventional retail space in 2023 and are now a hybrid company, represented both in eCommerce and boutiques.

We are currently looking for a Social Media  Executive to join us.

Duties:

• Implement, measure, and optimize Social Media strategy & campaigns

  
  

• Monitor social media engagement (content and quantity)

  
  

• Participate in designing, conceptualizing and ideation of social media strategies and plans

  
  

• Maintain content calendar, tag & organize relevant assets by creating an asset library, manage hashtags, & identify relevant occasions and opportunities for sales and special offers

  
  

• Support the copywriting and ideation of social media content and eMail blasts

  
  

• Plan, send, measure, and optimize eMail blasts

  
  

• Competitor, market, and industry research to recognize best practice, new trends, and channels