Marketing And Sales Specialist

*About Us:*

Dragon Wear Company is a leading factory catering to both business-to-business (B2B) and business-to-consumer (B2C) markets. With a diverse portfolio of brands, including our esteemed Katjie baby wear brand specialized in producing high-quality clothing for infants.

*Position: Marketing and Sales Specialist*

*Location: Alexandria/Egypt*

*Our standard working hours Saturday to Thursday, from 9:00 AM to 5:00 PM.

*Responsibilities:*

• Develop and execute strategic marketing plans to generate leads and drive sales growth, including a detailed monthly marketing plan.
• Conduct market research to analyze trends, customer behavior, and competitor activities to inform marketing strategies.
• Define target audience segments and tailor messaging and tactics accordingly.
• Choose appropriate marketing channels, including social media, email marketing, content marketing, and PPC advertising.
• Create engaging content and themed campaigns tied to relevant events or holidays.
• Create compelling content for reels on social media platforms to increase brand awareness and engagement.
• Lead moderation and customer service efforts, ensuring timely and effective responses to inquiries and maintaining a positive brand image
• Set budget allocations and allocate resources for marketing initiatives.
• Implement tactics according to the planned schedule and monitor performance using analytics tools.
• Understand customer needs, provide support materials, and ensure alignment between marketing efforts and sales objectives.
• Analyze marketing and sales data to track performance, identify trends, and make data-driven recommendations for continuous improvement.

• Marketing Plan:
• Develop and maintain a detailed monthly marketing plan, including objectives, target audience segmentation, channel selection, content creation, budget allocation, and performance monitoring.
• Create engaging content for reels on social media platforms to showcase the brand and increase audience engagement.
• Communicate marketing plan progress and findings to relevant stakeholders and provide recommendations for continuous improvement.