Oversee the development and optimization of the company's website to ensure it serves as a primary tool for business and product information, lead generation
Analyze website analytics to monitor performance and identify opportunities for improvement
Implement strategies for SEO and content marketing to improve organic search rankings, increase web traffic, and enhance user engagement
Develop and execute inbound and outbound marketing strategies aimed at generating high-quality leads for the sales team
Implement lead scoring and management practices to ensure effective handoff of marketing qualified leads to sales
Design, implement, and monitor comprehensive marketing campaigns across multiple channels (digital, print, events) tailored to specific segments of the healthcare IT market
Craft compelling marketing messages and value propositions that clearly articulate the benefits and differentiators of the company’s products and services to the target audience
Ensure consistent messaging across all marketing materials and platforms, reinforcing the brand identity and values
Manages social media channels and campaigns.
Creates collateral and media files including flyers, presentations/decks, screenshot editing, video, etc.
Plans and manages exhibits and trade shows for medical imaging
Creates and maintains inventory of branded materials for special events.
Provides general marketing support to the marketing, sales, and executive teams and works on special projects as assigned.
Qualifications
Bachelor’s Degree in Marketing or any related field is required
Experience managing social media channels, website development and marketing campaigns
Minimum 5 years of experience in a similar role (i.e. for an advertising or PR agency or other large company with multiple concurrent projects).
Excellent command of the English language - written and verbal.
Digital content creation and creative development experience.
Experience using HTML, use of graphics manipulation software is desired.
Marketing experience in B2B, preferably in healthcare, IT or SAAS.
Must have strong Microsoft Office skills.
Great communication skills and able to travel occasionally to trade shows/conferences, company meetings, presentations, etc.
Experience using marketing automated platforms such as Hubspot, Marketo, Pardot, Mailchimp, Hootsuite
