Overview of the role:
The CRM Manager is responsible for planning brand CRM campaigns, drive marketing automation and the customer lifecycle journeys. Work closely with the Electric Mobility Brand Marketing team to maintain and improve CRM operational efficiency integral to future growth. Develop a long-term vision for new products and build roadmaps to achieve success. Exhibit a profound understanding of the Electric Mobility customer needs, and map customer journey to build new opportunities. Define and improve CRM KPI’s in conjunction with analytics and stakeholder teams.
What you will do:
Required skills to be successful:
About the Team:
This role will be reporting directly to the Head of Marketing.
What equips you for the role:
Education: Bachelor’s in Marketing or Communications
Minimum Experience and Knowledge: 5-7 years relevant digital CRM experience. Certification in Email/CRM Marketing and hands-on experience in reporting tools like BI will be an added advantage.
Job-Specific/Technical Skills required to complete the tasks: Experience in CRM and Marketing Automation platforms. Creative and innovative thinker and planner. Strategic and Problem-Solving Perspective. Excellent verbal and written English communication skills essential. Enjoys working collaboratively and is a key team player with a "can do" attitude and thrives on a challenge.
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Structured into six divisions; automotive, retail, electronics, engineering and technology, real estate, financial services and general services, Al-Futtaim operates through more than 60 companies and maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. Employing in excess of 20,000 people across the UAE, Bahrain, Kuwait, Qatar, Oman, Egypt, Syria, Pakistan, Singapore and Europe, this approach benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work. The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.
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