Senior Executive - Performance Marketing
Full-time
Company Description
Starcom is the Human Experience Company. A world-renowned media communications agency, we harness the power of media, technology and data to create experiences people love and actions brands need. With more than 7,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Bank of America, Best Buy, Coca-Cola, Kellogg Company, KraftHeinz, Novartis, P&G, Samsung, Visa and more. Starcom is part of Publicis Media within Publicis Groupe [Euronext Paris FR0000130577, CAC40], one of the world’s leading communications groups.
Job Description
Responsibilities:
Managing all retailer campaigns end-to-end to deliver against brand objectives. Implementing campaigns including set-up, tracking and real-time optimization across Noon and Amazon Ads. Participating in the design of retailer search campaign strategies. Working closely with media vendors and tech partners in the execution of plans and building strong working relationships. Supporting innovation to remain ahead of the competition, connecting externally to stay in-touch with the latest trends. Collaborating with broader digital activation, digital planning and Brand teams as well as Marketing Technologists to generate and share insights. Managing budget implementation and reporting within internal guidelines and controls.
Develop and implement strategies to maximize sales and profitability on Amazon and Noon platforms. Conduct market research and competitor analysis to identify trends and opportunities. Optimize product listings for search visibility and conversion rate optimization. Monitor and ensure compliance with platform policies and guidelines. Stay updated with platform updates, industry trends, and best practices. Build and maintain strong relationships with key stakeholders at Amazon and Noon.
Main Tasks
Technical & Product
1) Optimizing: include changes in bidding strategies, keywords, and copy enhancements
2) Analysis & Recommendation of data and strategies to recommend performance improvements
3) Problem solving ability with a mindset for curiosity
4) Strong communication skills
5) Skill with Microsoft Excel
6) Demonstrated analytical thinking
Business Acumen & Operational Efficiency
Has a good understanding of product line features and benefits and uses that knowledge to optimize sales with each client. Understands the product market and uses this knowledge to increase personal credibility and product sales. Keeps abreast of competitors' activities and typically responds quickly to what the competition is doing.
Innovative & Analytical Mindset
Breaks down problems and issues into sub-components and then assesses the costs, benefits and risks of various options prior to selecting a particular approach.
People & Leadership
Seeks others' feedback to develop self-awareness, strengths and address development area. Is able to proactively raise issues to improve effective team working and collaboration. Is able to communicate confidently in a clear, concise and articulate manner. Collaborates with stakeholders and embraces an inclusive based environment. Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view. Able to build relationships quickly with others and engages personally with peers and clients. Treats others with respect, listens to other perspectives, especially when they are different from own. Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution. Drives a culture of trust with Peers, clients and all other stakeholders.
Self
Is able to take ownership for actions and deals with consequences in a mature manner. Able to adjust performance based on experiences and feedback and showcases agility and flexibility. Displays openness to the ideas of others and leverages them when beneficial for the business. Showcases curiosity and open mindset towards new ways of doing things. Is able to set high impact objectives and goes above and beyond to exceed performance. Demonstrates the Growth Mindset and is able to take ownership of personal development and growth. Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives. Approaches situations and individuals with honesty, integrity and humbleness. Displays resilience and maintains drives and a positive outlook when faced with challenges.
Qualifications
Bachelor's degree 2-4 years of experience Have expertise in retailer search campaign management including set-up, optimization and reporting with Amazon Ads, Citrus, Noon and/or Criteo (at least one of these is essential). Experience managing large budgets is highly advantageous. Are proactive, accountable, and curious to learn with a desire to move projects forwards to deliver results. Are competent using Microsoft Office Package. Strong communication skills Problem solving ability with a mindset for curiosity. Demonstrated analytical thinking.
Senior Executive - Performance Marketing
3303 Park Street, Cairo, eg * Full-time
