Digital Marketing Manager

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content. You will create and implement the marketing strategy using online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Responsibilities

• Build campaigns starting with strategy, ideation, execution, and measuring performance.
• Explore new channels for experimentation, optimization, and acquisition growth to scale the customer base
• Structure ongoing tests to measure the impact and effectiveness of the creative, audience segmentation, and channel.
• Create social media strategy to help shape the brand
• Ad creation and copywriting
• Budget, structure, and optimize media campaigns
• Track & analyze conversion & attribution
• Collaborate with the management team to brainstorm and test new growth strategies

Qualifications

• 4+ years of experience in relevant acquisition marketing experience, preferably growing a significant customer base leveraging experimentation
• Experience with retargeting / ads optimization
• Experience owning marketing channels with strict CAC and ROAS goals
• A background of leveraging complex data sets to understand market trends, campaign performance, measurement, and opportunities for growth
• Execution oriented mindset - with the humility and drive to get it done
• Must be able to work independently
• Excellent communication and organizational skills