Digital Marketing Executive

The client is looking to hire a Digital Marketing Executive who can support their Middle East Communications team across multiple programs including earnt, paid and social media.

The individual should have 4-5 years’ experience in PR/media relations and is well versed in digital marketing, reporting and data analysis. This role also plays a key part in supporting other members of the communications team and will support on internal and external communications projects. The individual should be comfortable in working in a matrix role and working with colleagues in other markets to achieve results.

Job Responsibilities:

• Develop, execute, and optimize cutting-edge digital campaigns from conception to launch.
• Management of campaign website.
• Management of corporate social media channels – from sourcing and developing local content, working with global colleagues on activity calendar and seeking approvals with necessary stakeholders in a timely fashion as per the plan.
• Work cross-departmentally to align campaign strategies and goals across the organization.
• Provide ongoing actionable insights into campaign performance to relevant stakeholders.
• Define, measure, and evaluate relevant paid media KPIs.
• Build out media buys for various platforms and oversee the day-to-day execution of paid media with agency.
• Oversee paid media budget and ensure ROI with buying agency.
• Maintain knowledge of industry best practices and new technologies.
• Support Communications Director with reporting including campaigns, quarterly and annual functional reports, which includes coordinating with internal and external communication team for input.
• Drive content engagement with the audience and improve growth.