Digital Marketing Manager

Our client product is used by some of the worlds largest heavy equipment manufacturers, renters and resellers, It is an enterprise-grade. SaaS platform that provides a new way to remarket used equipment. Subscriber-branded, it helps customers sell faster, improve revenues and scale both brands and businesses. It enables customers to manage the process and keep direct control of their network, data and processes.



Job Description: Sr. Marketing Manager

• You'll build marketing strategies from scratch, write content pieces for blogs and ads, identify new initiatives and have complete end-to-end marketing ownership
• Overseeing and managing the implementation of marketing processes across different channels (content, PR, social, events, performance, etc)
• Lead go-to-market marketing strategy for client that attract new prospects, drives traffic and increases leads
• Write compelling content copies for campaigns and organic channels
• Create and execute lead generation campaigns, leveraging ABM tactics and other enterprise-focused, marketing activities across our channels
• Leverage marketing tools to support and drive a demand generation strategy in accordance with our marketing and sales strategy
• Own and execute digital marketing initiatives across all channels including paid, SEO, SEM, socials, website, emails, events and referrals
• Own website, web assets, A/B testing, paid campaign tools and other marketing tools. Create, manage and analyse status reports for your marketing KPIs and OKRs.
• Collaborate with other departments, such as sales, product development, and supply chain, to ensure alignment and integration of marketing initiatives with overall business goals. Provide marketing expertise and support to cross-functional teams as needed
• Use data and insights to iterate on our growth strategy and execute on it, delivering on committed goals and delivering a return on investment
• Stay abreast of industry trends to enable us to not only follow best practices, but help us define them
• Build a culture of rapid experimentation, creativity and ability to be on the forefront of growth innovation

Key Skills / Experience and Qualifications:

• Strong growth track record, with samples and results of past campaigns
• Strong copywriting, communication and organizational skills
• Proficient with Analytics
• An owners mindset - you can lead through ambiguity and dig into the details to solve problems
• Analytical and data literate - able to dig into our tracking, metrics, distil insights and tell compelling stories through data
• Experience in a similar role in a B2B/B2B2C/SMB company in a global environment
• Experience in forming and executing marketing strategies
• Experienced in building a successful brand identity
• Experienced in managing agencies and freelancers
• Experienced in working with HubSpot is preferable
• Worked for technology companies (ideally marketplaces) or has experience of auctions

Other Details:

Experience: 3-5 years

Work Timings: 10:00 am - 8:00 pm

Work Days: Monday - Friday

Location: Shahrah-e-Faisal, Karachi



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