Responsibilities:
Your responsibilities You’ll lead the development, implementation,, and execution of the hotel’s annual commercial strategy, directing the activities of those that report to you. In alignment with the Director of Revenue Strategy, it’s your job to set the hotel's strategic business direction by balancing financial objectives, managing the sales segments and guiding the commercial strategies. You will do this by:
• Developing, implementing, and evaluating short and long-term marketing strategies to meet revenue goals, to grow RevPAR and to shift share for rooms, F&B, and ancillary departments.
• Preparing the hotel’s annual budget and development, implementing and adapting the Annual Marketing Plan as market conditions fluctuate. • Developing the marketing and commercial strategies for the hotel and ensuring the strategies conform to MOHG’s brand philosophies, guidelines and initiatives.
• Determining sales strategies and lead efforts, coordinating these strategies between Global Sales Offices, Marketing & Communications Teams and on-property leadership.
• Ensuring that commercial strategies are aligned with Revenue Management and communicated to Sales, Marketing and hotel leaders, and are implemented and modified as market conditions fluctuate.
• Reviewing and finalizing weekly/monthly forecasts with the Director of Revenue Strategy.
• Participating in long range meetings with key hotel leaders, assisting in the implementation and continual improvement of the forecasting process.
• Evaluating the effectiveness of property participation in channels and determining the proper spend deployment.
• Positioning the hotel in various distribution channels, ensuring information accuracy and monitoring competitor positioning.
• Managing the annual expenditure for all sales and marketing activities and control of the budgeted expenditure by a monthly forecast.
• Maintaining continual awareness of current and future competitors, for example but not limited to, product, published offers/pricing, renovation plans and inventory.
• Monitoring and auditing data hygiene in all sales systems to ensure high compliance to standards and to aid in accurate reporting capabilities. It’s your job to ensure departmental sales and catering goals are achieved. You will do this by:
• Guiding the DOS and DOC to determine strategic and appropriate deployment of their sales teams.
• Establishing priorities and sales goals with the DOS and DOC, holding each responsible to achieve team goals.
• Ensuring that DOS and DOC strategically target accounts to grow business.
• Motivating the DOS and DOC and holding them accountable through monthly evaluation of their segments, markets and accounts.
• Ensuring that all contracts are in line with MOHG’s Distribution guidelines.
• Conducting weekly sales meetings with the Sales and Catering team, guiding pricing, pattern and space strategy.
• Conducting monthly account reviews with DOS and Sales Team.
• Monitoring and auditing data hygiene in all sales systems to ensure high compliance to standards and to aid in accurate reporting capabilities
اطلب مساعدة الخبراء لكتابة سيرة ذاتية مميزة.