أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Marketing of two or more similar and competing products by the same company under different and unrelated brands.
Compete with yourself before other does.
I want to add the main strategy of multi -brand is to capture the whole market. General Motors has a premium brand Cadillac and a Chevrolet brand of affordable vehicles. By having a multi brand strategy the firm is trying to capture the premium niche market as well as the bread and butter mass market of automobiles. Even Toyota has a lexus brand for premium cars and land cruiser brand for SUVs.
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هل تحتاج لمساعدة في كتابة سيرة ذاتية تحتوي على الكلمات الدلالية التي يبحث عنها أصحاب العمل؟