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Marketing of two or more similar and competing products by the same company under different and unrelated brands.
Compete with yourself before other does.
I want to add the main strategy of multi -brand is to capture the whole market. General Motors has a premium brand Cadillac and a Chevrolet brand of affordable vehicles. By having a multi brand strategy the firm is trying to capture the premium niche market as well as the bread and butter mass market of automobiles. Even Toyota has a lexus brand for premium cars and land cruiser brand for SUVs.
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