Job Description:
About the Role
We are looking for a skilled Salesforce Marketing Cloud Developer to design, build, and manage data-driven marketing journeys and integrations across our Salesforce ecosystem. The ideal candidate will have deep expertise in Marketing Cloud, with working knowledge of Data Cloud and Service Cloud integrations.
Key Responsibilities
Marketing Cloud – Core (Primary Focus)
- Design and build multi-step lead journeys in Journey Builder, including entry sources, decision splits, and exit criteria
- Strong understanding of Journey Builder entry sources, particularly Salesforce Data Entry Events, including object relationships, lookup/reference fields, attribute mapping, and platform limitations. Experience with API Event Entry Sources and knowledge of use cases, data structures, and best practices for real-time and batch-triggered journeys is required
- Develop personalised email, SMS, WhatsApp and push communications using Content Builder and AMPscript/SSJS
- Implement and manage WhatsApp communication use cases, including Meta Business integration, template approval processes, message tracking, and ingestion of Meta Lead Ads data into Salesforce Marketing Cloud for automated lead nurturing and customer engagement.
- Configure Marketing Cloud Connect to trigger contextual messages based on lead lifecycle events originating in Service Cloud (e.g., post-enquiry follow-ups, status changes)
- Manage subscriber data, data extensions, and segmentation logic within Email Studio and Contact Builder
- Build and maintain Cloud Pages for preference centres and consent capture, with back-end logic to process customer responses
- Design and execute audience-based campaigns leveraging segments fed in from Data Cloud
- Monitor journey performance and deliverability; optimise send times, content, and audience splits
- Configure and maintain Infobip integrations with Salesforce Marketing Cloud, including package setup, API endpoint configuration, channel onboarding, Journey Builder activity configuration, message orchestration, delivery monitoring, and reporting for SMS, WhatsApp, and other supported communication channels.
Data Cloud Integration
- Configure and maintain the Marketing Cloud – Data Cloud connector to receive enriched customer segments for targeting
- Set up engagement and tracking data flows (opens, clicks, conversions) to be streamed back into Data Cloud for unified profile enrichment
- Design and maintain Automation Studio workflows to extract, transform, and aggregate engagement data from multiple Marketing Cloud Data Views (Email, SMS, Push, and Journey tracking data), ensuring timely and accurate delivery of tracking data to Data Cloud for customer profile enrichment and analytics.
- Demonstrate strong proficiency in SFMC SQL, including complex joins across Data Extensions and Data Views, primary key and data model design, query optimization, and the appropriate use of data actions to support scalable data processing, segmentation, and activation use cases.
- Collaborate with the Data Cloud team to align on segment definitions, data model mappings, and activation strategies
Service Cloud Integration
- Implement consent management workflows: capture consent responses via Cloud Pages and propagate updates to the appropriate fields in Service Cloud
- Work with Service Cloud developers to define and consume platform events or API calls that trigger Marketing Cloud journey entries
- Ensure data consistency and compliance (e.g., opt-out synchronisation) between Marketing Cloud and Service Cloud
- Configure and maintain Salesforce Sales and Service Cloud data models, including standard and custom objects, field types, page layouts, field dependencies, validation rules, and formula fields, to support Marketing Cloud integrations and customer engagement use cases.
Skills & Experience
Required
Advantageous
3+ years in Salesforce Marketing Cloud
Proficient in Journey Builder & Automation Studio
AMPscript and/or SSJS development
Cloud Pages with form/consent handling
REST/SOAP API integration experience
Marketing Cloud Connect with Service Cloud
Hands-on with Salesforce Data Cloud
Data stream configuration and segment activation
Service Cloud (Leads, Cases, Platform Events)
GDPR / consent compliance understanding
SQL for data extensions
Experience with mobile (MobilePush / MobileConnect)
Certifications
Candidates should hold or be working towards the following Salesforce certifications:
Certification
Expectation
Marketing Cloud Email Specialist
Required
Marketing Cloud Developer
Required
Marketing Cloud Administrator
Preferred
Salesforce Data Cloud Consultant
Preferred
Salesforce Administrator (ADM 201)
Advantageous
Service Cloud Consultant
Advantageous
Location:
DGS India - Pune - Extentia Tower
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
