We are seeking a dynamic Performance Marketing Executive to join our innovative car share app team. As the driving force behind our digital campaigns, you’ll be pivotal in steering users to first time ekar rides.
Key Responsibilities:
- Plan and execute digital marketing campaigns across various channels, with a focus on PPC, social media advertising (Google, Facebook, Instagram, LinkedIn, TikTok), and programmatic ad buys.
- Collaborate with product and analytics teams to create compelling, targeted narratives that resonate with our car share audience.
- Monitor and optimize campaign performance using analytics tools such as Adjust, Google Analytics, Google Data Studio, and all ads manager
- Develop and maintain performance reports, ensuring clear communication of campaign results and learnings to stakeholders.
- Work within budget constraints to maximize ROI and achieve KPIs related to user acquisition and engagement.
- Conduct A/B testing on various campaign elements to continuously improve conversion rates and other key performance metrics.
- Stay updated with the latest trends in performance marketing, especially within the mobility and tech-app
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