The endorsement is likely to be particularly effective if celebrity Jamie Oliver is seen by large numbers of the company's target market as:

a) A primary reference group

b) A tertiary reference group

c) A secondary reference group

d) A non-reference group

Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/26

Upvote (1) Views (3) Followers (6) Answers (6) Report Question

by Vinod Jetley , Assistant General Manager , State Bank of India

c) A secondary reference group

by Wasi Rahman Sheikh , WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG

Answer option c) <<<<<<<<<<<<<<<<<<<<<<<<

by Mir Mujtaba Ali , Internal Audit Manager , Confidential

the right answer is "The secondary reference group"

by hassan younis , مهندس , جهاز استثمار مياه النهر الصناعي

I don't know exactly ,but my answer is C

by Mahmoud Zaher Tarakji , مدير , أوال جاليري

.........MY answer is C

Upvote (0)

by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

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